# Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2022-01-04
- Length: 36m
- Episode: 82
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-95699ad4-6fc1-4b56-ad34-a2f88c740b75

## Summary

Wendy Pease, owner of Rapport International and author of 'The Language of Global Marketing', joins host Joe Sullivan to discuss strategies for manufacturers expanding into international markets. She emphasizes that global companies are significantly more profitable and stable, advising firms to start with a specific country strategy, leverage free government export resources, and invest in high-quality human translation rather than relying on tools like Google Translate for business communications. Pease also highlights the domestic opportunity of marketing to and hiring from the US's large Spanish-speaking population to address labor shortages.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=0) Introduction: Wendy Pease and the Case for Going Global
- [4:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=244) Starting Strategy: Choosing Markets and Leveraging Government Resources
- [6:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=385) Execution: Process, Technology, and Quality in Global Marketing
- [11:16](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=676) Sales Support: Interpreting Services and the Buyer's Journey
- [17:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=1026) The Risks of Machine Translation and Cultural Nuance
- [21:01](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=1261) Scaling Internationally: EU Markets and Trade Networks
- [27:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=1645) Domestic Opportunity: Hiring and Marketing to Spanish Speakers
- [33:31](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease#t=2011) Conclusion: Resources and Final Advice

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

companies scaling up

## Mentioned

- Rapport International (company)
- The Language of Global Marketing (product)
- Gorilla 76 (company)
- Google Translate (tool)
- HubSpot Flywheel (tool)
- Sido (company)
- Andy Corellis (other)
- Marcus Sheridan (other)
- They Ask, You Answer (product)
- The Poison Wood Bible (product)
- Barbara King Solver (other)
- Soft Land Partners (company)
- Gold Key Program (other)
- Boston Centerless (company)

## Related episodes from other shows

- [Taking Your Brand International](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international) (The Startup CPG Podcast)
- [Streamlining Supply Chains and Reducing Costs: ROCKA's Rapid Global Expansion](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion) (EMS@C-LEVEL)
- [Creative Electron's Global Expansion: Made in USA, Serving the World with Dr. Bill Cardoso](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-28-creative-electrons-global-expansion-made-in-usa-serving-the-world-with-dr-bill-c) (EMS@C-LEVEL)

## Citing this page

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