# How to Consumerize the Industrial Supply Chain w/ Todd Leebow

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-12-28
- Length: 25m
- Episode: 81
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-baac2247-f24a-4f2c-b229-acf9425a01ee

## Summary

Todd Leebow, President/CEO of Majestic Steel USA, explains how his company is 'consumerizing' the industrial steel supply chain by applying retail and tech strategies to B2B transactions. He details the development of proprietary software tools like MHub and MICS, which provide real-time inventory visibility and order tracking to customers, mirroring the transparency of consumer apps. Leebow argues that manufacturing is fundamentally a technology business and emphasizes the importance of hiring diverse talent from outside the traditional steel industry to drive innovation and challenge convention.

## Chapters

- [0:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=52) Introduction: Todd Leebow and Majestic Steel USA
- [2:57](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=177) Supply Chain Reliability and Technology Transparency
- [4:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=296) Consumerizing the Industrial Experience
- [8:59](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=539) Diversifying Talent and Challenging Convention
- [13:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=804) Operating as a Tech Company
- [15:49](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=949) Majestic's Proprietary Tools: MHub and MICS
- [18:30](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-28-how-to-consumerize-the-industrial-supply-chain-w-todd-leebow#t=1110) Growth Strategy and Post-Pandemic Positioning

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Majestic Steel USA (company)
- MHub (product)
- MICS (product)
- Gorilla 76 (company)
- Amazon (company)

## Related episodes from other shows

- [Family Businesses, Moneyball, and Supply Chain Innovation with ShelfAware CEO Andrew Johnson](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-10-13-family-businesses-moneyball-and-supply-chain-innovation-with-shelfaware-ceo-andr) (Manufacturing Happy Hour)
- [Building a Next Gen Industrial Automation Marketplace with Roman Piszcz, Founder of Quotebeam](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-04-19-building-a-next-gen-industrial-automation-marketplace-with-roman-piszcz-founder) (Manufacturing Happy Hour)
- [Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch) (Manufacturing Happy Hour)
- [From Military Leadership to Revolutionizing Job Shop Manufacturing with Jason Ray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-15-from-military-leadership-to-revolutionizing-job-shop-manufacturing-with-jason-ra) (Manufacturing Happy Hour)
- [248: Reindustrialization and Building in the Midwest with Chris Nolte, Co-Founder of Bloom](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-07-29-248-reindustrialization-and-building-in-the-midwest-with-chris-nolte-co-founder) (Manufacturing Happy Hour)

## Citing this page

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