# Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-12-21
- Length: 33m
- Episode: 80
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-eb9292e3-cb24-45c2-a724-e457e514e118

## Summary

Jeff Long, founder of True Focus Media, explains his 'video value bombs' strategy, which involves recording 30-minute interviews with subject matter experts and multiplying that content into short videos, articles, and graphics for distribution. He argues that teaching is an underutilized marketing strategy that humanizes brands and builds trust more effectively than traditional sales pitches. Long shares a case study of gearbox manufacturer Stober Drives, which used this approach to maintain lead generation during the early days of the pandemic when sales travel was halted. He also provides practical advice on hardware and software tools, such as Loom and DSLRs, for manufacturers looking to produce their own video content.

## Chapters

- [0:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=55) Introduction: Jeff Long and True Focus Media
- [3:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=191) Teaching as a Marketing Strategy
- [5:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=342) The Video Value Bombs Framework
- [11:22](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=682) Humanization and Efficiency in Content Creation
- [14:10](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=850) Case Study: Stober Drives and Pandemic Resilience
- [18:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=1128) Video Applications in Sales and Proposals
- [23:32](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=1412) Professional vs. DIY Videography
- [25:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-12-21-boosting-your-marketing-efforts-w-video-value-bombs-w-jeff-long#t=1550) Hardware, Software, and Production Tips

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- True Focus Media (company)
- Gorilla 76 (company)
- Stober Drives (company)
- Loom (tool)
- Blue Yeti (tool)
- Logitech C120 (tool)

## Related episodes from other shows

- [290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-06-02-290-why-danny-gonzales-thinks-manufacturing-has-a-storytelling-problem) (Manufacturing Happy Hour)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [092: Making a Product Video for Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention) (Product Startup)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)

## Citing this page

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