# How to Innovate the Tired Trade Show Booth w/ Clive White & Zach Person

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-11-09
- Length: 33m
- Episode: 74
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-f2e47cee-8b57-4673-bdb3-ee321a5c73db

## Summary

Clive White, CEO, and Zach Person, General Manager, at NCTech, explain how they revolutionized their trade show presence at FabTech 2021 by using a digital-analog hybrid booth. They leveraged live-streamed Zoom feeds from their warehouse to connect remote experts with on-site visitors, allowing customers to interact with the Tig Brush product and see demonstrations in real-time. The episode details the technical setup, including cameras and lighting, and discusses how this approach reduced costs and waste while creating a scalable model for future B2B sales and virtual showrooms.

## Chapters

- [0:47](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=47) Introduction: Clive White and Zach Person of NCTech
- [4:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=240) The Pandemic Pivot and Virtual Booth Concept
- [5:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=337) Implementing the Hybrid Booth at FabTech 2021
- [9:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=551) Overcoming Psychological Barriers and Tech Hurdles
- [13:23](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=803) Expanding Live Streaming to Sales and Support
- [20:40](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=1240) Technical Setup: Cameras, Audio, and Internet
- [27:58](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person#t=1678) Future of Trade Shows and Virtual Showrooms

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- NCTech (company)
- Tig Brush (product)
- Zoom (tool)
- FabTech 2021 (other)
- Best Buy (company)
- Logitech (company)
- Yeti (product)
- Microsoft (company)
- Apple (company)

## Related episodes from other shows

- [274 - How can you maximize packaging trade shows? Packaging Today Show LIVE](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live) (People of Packaging)
- [Ep. 31 - Going to Events](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-24-ep-31-going-to-events) (Open Hardware Manufacturing Podcast)
- [148: Grow Your Hardware Product Sales Via Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2022-11-02-148-grow-your-hardware-product-sales-via-trade-shows) (Product Startup)
- [75 - Talking PackExpo 2021 with Laura Thompson, VP of Trade Shows at PMMI](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-20-75-talking-packexpo-2021-with-laura-thompson-vp-of-trade-shows-at-pmmi) (People of Packaging)
- [BONUS: 5 Tips for Getting the Most Out of a Trade Show](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-14-bonus-5-tips-for-getting-the-most-out-of-a-trade-show) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-09-how-to-innovate-the-tired-trade-show-booth-w-clive-white-zach-person. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.