# IoT Data: An Untapped Goldmine of Marketing Insights w/ Jan Pingel

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-10-12
- Length: 34m
- Episode: 70
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-007e0383-e0bf-4ded-8e4b-143bc58e1b3d

## Summary

Jan Pingel, Product Leader of Digital Solutions at Ingersoll Rand, explains how IoT data from industrial equipment can be leveraged for marketing insights beyond traditional CRM and supply chain data. He discusses the Industry 4.0 Club, a community accelerating Industry 4.0 evolution, and details how analyzing machine usage patterns allows for targeted campaigns, such as identifying industries slowing down due to external factors like weather. Pingel also addresses data privacy and security concerns, emphasizing the need to anonymize data and distinguish between process data and proprietary production recipes to maintain customer trust.

## Chapters

- [0:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=52) Introduction: Jan Pingel and Ingersoll Rand
- [4:29](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=269) Industry 4.0 Club and Community Engagement
- [8:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=505) Leveraging IoT Data for Marketing Insights
- [15:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=950) Current State of IoT Marketing Adoption
- [17:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=1059) Finding Unknowns vs. Known Correlations
- [21:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=1297) Data Privacy, Security, and Anonymization
- [28:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-12-iot-data-an-untapped-goldmine-of-marketing-insights-w-jan-pingel#t=1686) Engaging Marketing with Digital Teams

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

large enterprises

## Mentioned

- Ingersoll Rand (company)
- Industry 4.0 Club (other)
- Clubhouse (other)
- Rockwell (company)
- Honeywell (company)
- SME.org (other)
- ARCweb (other)
- ISA (other)
- IEEE (other)

## Related episodes from other shows

- [Anomaly Detection with IoT | Ira Cohen, Founder & Chief Data Scientist, Anodot | #IoTFounders E026](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-05-08-anomaly-detection-with-iot-ira-cohen-founder-chief-data-scientist-anodot-iotfoun) (IoT For All Podcast)
- [What is time series data? | InfluxData's Brian Gilmore | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-13-what-is-time-series-data-influxdatas-brian-gilmore-internet-of-things-podcast) (IoT For All Podcast)
- [SAP's Elvira Wallis | Bringing Real-World Data into Industrial Processes Through IoT](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-05-18-saps-elvira-wallis-bringing-real-world-data-into-industrial-processes-through-io) (IoT For All Podcast)
- [Digital Transformation in Smart Factory Settings | MachineMetrics's Dave Westrom](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2021-09-13-digital-transformation-in-smart-factory-settings-machinemetricss-dave-westrom) (IoT For All Podcast)
- [The Value of Data Democratization in Manufacturing | MachineMetric's Graham Immerman](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-09-01-the-value-of-data-democratization-in-manufacturing-machinemetrics-graham-immerma) (IoT For All Podcast)

## Citing this page

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