# Add a Powerful Human Element with Video Messaging w/ Ethan Beute

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-07-20
- Length: 48m
- Episode: 58
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-3b7bbcb6-8a66-4fcc-af6a-fef2882d0826

## Summary

Ethan Beute, Chief Evangelist at BombBomb and co-author of 'Rehumanize Your Business', discusses the strategic use of asynchronous video messaging to build trust and accelerate sales cycles in B2B contexts. He explains how video creates 'psychological proximity' and conveys sincerity more effectively than text, particularly for manufacturing executives dealing with long sales cycles and complex technical objections. Beute outlines practical applications, such as using video for thank-you notes, post-meeting follow-ups, and peer-to-peer introductions, while advising listeners to overcome initial technology barriers by starting with simple, low-stakes messages.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=0) Introduction: The Power of Video Messaging
- [3:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=232) Psychological Proximity and Humanization
- [10:41](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=641) Video as the Modern Handwritten Note
- [17:23](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=1043) Managing Feedback and Tone in Video
- [29:53](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=1793) Video in Long Sales Cycles and Complex Deals
- [36:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=2184) Manufacturing-Specific Applications
- [41:15](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-20-add-a-powerful-human-element-with-video-messaging-w-ethan-beute#t=2475) Practical Adoption and Tools

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

established companies

## Mentioned

- BombBomb (company)
- Rehumanize Your Business (product)
- Gorilla 76 (company)
- The Customer Experience Podcast (product)
- Zoom (tool)
- Microsoft Teams (tool)
- YouTube (tool)
- LinkedIn (tool)

## Related episodes from other shows

- [290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-06-02-290-why-danny-gonzales-thinks-manufacturing-has-a-storytelling-problem) (Manufacturing Happy Hour)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-25-reducing-risk-to-make-sales-easier-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [#463: Finding MedTechs Leading Voices with Sean Smith](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2026-07-06-463-finding-medtechs-leading-voices-with-sean-smith) (Global Medical Device Podcast)

## Citing this page

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