# Building a Manufacturing Community Online w/ Sam Gupta

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-04-20
- Length: 52m
- Episode: 45
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-6f782299-dacd-4987-bb8a-ce955fae032d

## Summary

Sam Gupta, founder of WBS Rocks and principal consultant at Elevate IQ, explains how B2B manufacturers can build online communities to drive thought leadership and shorten long sales cycles. He argues for neutralizing the product pitch to focus on customer problems, acting as a 'super connector' to provide value, and leveraging specific platforms like LinkedIn, Clubhouse, and Twitter to engage audiences. Gupta details the unique mechanics of each platform, from Clubhouse's live audio rooms to Twitter's hashtag-based chats, emphasizing that understanding platform nuances is critical for ROI.

## Chapters

- [0:49](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=49) Introduction: Sam Gupta and WBS Rocks
- [4:13](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=253) Thought Leadership and Neutralizing the Pitch
- [14:51](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=891) The Super Connector Strategy
- [20:30](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=1230) Building Community: Platforms and Tactics
- [33:23](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=2003) Using Clubhouse for Engagement
- [43:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=2580) Twitter Chats and Hashtags
- [48:44](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta#t=2924) Conclusion and Contact Info

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- WBS Rocks (product)
- Elevate IQ (company)
- LinkedIn (tool)
- Clubhouse (tool)
- Twitter (tool)
- Gorilla (company)
- Sweet Fish Media (company)

## Related episodes from other shows

- [How to Engage the Modern Customer Using Social Media](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media) (Manufacturing Happy Hour)
- [BONUS: 4 LinkedIn Tips for Manufacturers](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [066: E-Commerce Platforms for Launching a Consumer Product](https://hardwarepodcasts.com/podcast/product-startup/2021-03-09-066-e-commerce-platforms-for-launching-a-consumer-product) (Product Startup)
- [123: Selling A Hardware Product on B2B Platforms](https://hardwarepodcasts.com/podcast/product-startup/2022-04-20-123-selling-a-hardware-product-on-b2b-platforms) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-20-building-a-manufacturing-community-online-w-sam-gupta. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.