# Building Trust Through Webinars w/ Matt Sciannella

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-03-09
- Length: 45m
- Episode: 39
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-b39746e1-d51c-4e97-9a70-d04332c676bb

## Summary

Matt Sciannella, Strategy Director at Gorilla 76, explains how B2B manufacturers can use webinars to build trust and generate leads by focusing on educational value rather than direct sales. He details strategies for neutralizing product pitches, structuring engaging Q&A sessions, and repurposing webinar content into blogs and social media clips. Sciannella also advises on overcoming early-stage hurdles like small email lists through joint ventures and maintaining momentum through consistent programming.

## Chapters

- [5:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=335) The Problem with Sales-First Webinars
- [7:14](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=434) Neutralizing Products to Build Trust
- [10:05](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=605) Generating Webinar Topics from Customer Pain Points
- [16:46](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=1006) Humanizing the Webinar Experience
- [21:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=1312) Mastering the Q&A for Lead Qualification
- [30:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=1824) Repurposing Webinar Content for Evergreen Value
- [34:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-03-09-building-trust-through-webinars-w-matt-sciannella#t=2068) Getting Started: Joint Ventures and Momentum

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Gorilla 76 (company)
- Benzel (company)
- Gravy (company)
- Zoom (tool)
- GoTo Webinar (tool)
- Demio (tool)
- Industrial Marketing Live (product)

## Related episodes from other shows

- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-25-reducing-risk-to-make-sales-easier-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [Using Content to Create a Digital Twin of Your Sales Team with Winbound's Greg Mischio](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi) (Manufacturing Happy Hour)

## Citing this page

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