# Thinking like a Marketer: Reframing the Sales Mindset w/ Chris Luecke

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2021-02-23
- Length: 35m
- Episode: 37
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-03a98b81-09e9-48b1-8684-98765efde3dd

## Summary

Chris Luecke, host of Manufacturing Happy Hour and former Rockwell Automation sales professional, explains how sales-focused organizations can adopt marketing tactics to generate leads without trade shows. He advocates for 'micro marketing,' where salespeople use LinkedIn and short-form video content to build relationships and demonstrate expertise. Luecke emphasizes creating timely, human-centric content, such as quick Zoom recordings, to address customer challenges and accelerate trust before pitching products.

## Chapters

- [0:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=52) Introduction: Chris Luecke and Manufacturing Happy Hour
- [4:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=246) Luecke's Background at Rockwell Automation and Market Shifts
- [7:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=455) Micro Marketing: Salespeople as Their Own Marketing Department
- [11:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=688) Leveraging LinkedIn for Warm Connections and Sales Navigator
- [22:18](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=1338) Replacing Trade Shows with Quick, Human-Centric Video Content
- [31:36](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke#t=1896) Conclusion: Speed, Imperfection, and Authentic Connection

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- Rockwell Automation (company)
- Manufacturing Happy Hour (product)
- Gorilla 76 (company)
- LinkedIn (tool)
- Sales Navigator (tool)
- Zoom (tool)

## Related episodes from other shows

- [BONUS: 4 LinkedIn Tips for Manufacturers](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers) (Manufacturing Happy Hour)
- [How to Engage the Modern Customer Using Social Media](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [Using Content to Create a Digital Twin of Your Sales Team with Winbound's Greg Mischio](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-09-using-content-to-create-a-digital-twin-of-your-sales-team-with-winbounds-greg-mi) (Manufacturing Happy Hour)
- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-02-23-thinking-like-a-marketer-reframing-the-sales-mindset-w-chris-luecke. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.