# Expanding Into International Markets w/ Ashley Madray

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-12-15
- Length: 27m
- Episode: 27
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-29ae579b-d8c3-4e8f-9710-de6aa8e8efae

## Summary

Ashley Madray, Executive Vice President of Gas Innovations, explains how his company expanded from a domestic Texas business into international markets after a pivotal speech by Dr. Bill Gilmer. Madray details the process of leveraging existing customer networks, adapting their website for global searchability, and navigating complex payment structures like letters of credit and bank guarantees. He emphasizes the importance of hiring experts for customs and logistics, citing a successful, low-risk shipment to a landlocked Asian country as a key example of effective international execution.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=0) Introduction and Guest Background
- [3:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=208) The Catalyst for International Expansion
- [12:09](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=729) Building the International Strategy
- [16:40](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=1000) Navigating Payments and Banking
- [17:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=1076) Logistics, Customs, and Risk Management
- [24:21](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray#t=1461) Overcoming Language Barriers and Final Advice

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Gas Innovations (company)
- Union Carbide Corporation (company)
- Prax Air (company)
- Duke Energy (company)
- Halliburton (company)
- Exxon (company)
- Shell (company)
- Greater Houston Partnership (company)
- United States Department of Commerce (company)
- World Bank (company)
- Lindy Division (company)

## Related episodes from other shows

- [Taking Your Brand International](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international) (The Startup CPG Podcast)
- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Aden + Anais: Raegan Moya-Jones](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-07-17-aden-anais-raegan-moya-jones) (How I Built This)
- [EMS@C-LEVEL Season #1 Episode #5 with Liam Casey of PCH International](https://hardwarepodcasts.com/podcast/ems-c-level/2020-09-08-ems-c-level-season-1-episode-5-with-liam-casey-of-pch-international) (EMS@C-LEVEL)
- [Streamlining Supply Chains and Reducing Costs: ROCKA's Rapid Global Expansion](https://hardwarepodcasts.com/podcast/ems-c-level/2024-09-19-streamlining-supply-chains-and-reducing-costs-rockas-rapid-global-expansion) (EMS@C-LEVEL)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-12-15-expanding-into-international-markets-w-ashley-madray. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.