# The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-11-24
- Length: 23m
- Episode: 24
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-f015fffa-693a-4a9c-9940-be7df9065f66

## Summary

Kevin Haar, Chief Operating Officer at Super Bright LEDs, discusses the strategic imperative for mid-sized manufacturers to adopt e-commerce, arguing that it is an operational shift rather than just a new sales channel. He highlights how the pandemic accelerated buyer behavior changes and how companies like Adobe acquiring Magento are making platforms more accessible. Haar warns that manufacturers ignoring this trend risk being disrupted by direct-to-consumer competitors, citing Jeff Bezos's vision of global supply chain transparency.

## Chapters

- [0:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=48) Introduction: The Shift to B2B E-Commerce
- [3:05](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=185) Buyer Behavior and the Pandemic Acceleration
- [7:02](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=422) E-Commerce as an Operational Strategy
- [9:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=551) Managing Sales Team Resistance
- [13:18](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=798) Platform Selection and Internal Alignment
- [14:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=883) Channel Conflict and Marketing Equity
- [19:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar#t=1194) Getting Started and Learning from Peers

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Super Bright LEDs (company)
- Gorilla 76 (company)
- Adobe (company)
- Magento (product)
- Amazon (company)
- Cars.com (product)
- Carvana (product)
- Auto Trader (product)
- Jeff Bezos (other)
- Joe Polizi (other)
- Content Marketing Institute (company)

## Related episodes from other shows

- [187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie) (Manufacturing Happy Hour)
- [Why Manufacturers Need to “Stop Being the Best Kept Secret” with Curt Anderson](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-12-15-why-manufacturers-need-to-stop-being-the-best-kept-secret-with-curt-anderson) (Manufacturing Happy Hour)
- [130: Choosing an eCommerce Platform for your Hardware Product](https://hardwarepodcasts.com/podcast/product-startup/2022-06-22-130-choosing-an-ecommerce-platform-for-your-hardware-product) (Product Startup)
- [Ep. 15 | The Emergence of the Virtual Supply Chain in a COVID-19 World](https://hardwarepodcasts.com/podcast/moores-lobby/2020-12-17-ep-15-the-emergence-of-the-virtual-supply-chain-in-a-covid-19-world) (Moore's Lobby)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.