# Content Distribution: Getting Your Ass(ets) in Front of People Who Care w/ Matt Sciannella

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-11-17
- Length: 41m
- Episode: 23
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-db036732-7bb9-43ee-a178-dd0bee06f892

## Summary

Matt Sciannella, Senior Strategist at Gorilla76, explains how manufacturers can use webinars to build trust and generate leads by focusing on educational content rather than direct sales pitches. He details strategies for neutralizing products in topics like fume extraction and 3D inspection to attract broader audiences, and emphasizes the importance of interactive Q&A sessions to demonstrate subject matter expertise. Sciannella also outlines how to repurpose webinar recordings into blog posts, audio clips, and podcasts to maximize content distribution across channels.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=0) Introduction: Matt Sciannella and Gorilla76
- [5:03](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=303) Why Manufacturers Misuse Webinars
- [10:05](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=605) Generating Neutral Webinar Topics
- [16:27](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=987) Humanizing the Webinar Experience
- [21:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=1312) The Power of the Q&A Session
- [29:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=1796) Repurposing Content for Evergreen Value
- [34:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=2068) Getting Started with Joint Ventures
- [39:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-17-content-distribution-getting-your-ass-ets-in-front-of-people-who-care-w-matt-sci#t=2396) Promotion and Technology Choices

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla76 (company)
- Benzel (company)
- Zoom (tool)
- GoToWebinar (tool)
- Demio (tool)
- Rockwell Automation (company)
- Fanuc (company)
- Johnson and Johnson (company)

## Related episodes from other shows

- [256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-07-256-timeless-industrial-marketing-strategies-and-new-ways-manufacturers-can-reac) (Manufacturing Happy Hour)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [Marketing to a Technical Audience with Wendy Covey](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-01-marketing-to-a-technical-audience-with-wendy-covey) (Manufacturing Happy Hour)
- [290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-06-02-290-why-danny-gonzales-thinks-manufacturing-has-a-storytelling-problem) (Manufacturing Happy Hour)

## Citing this page

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