# Getting Clear About Thought Leadership w/ Bill Sherman

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-10-27
- Length: 36m
- Episode: 20
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-5def2dc4-0951-4a6b-8dfd-f04ff87c8af3

## Summary

Bill Sherman, COO of Thought Leadership Leverage, defines thought leadership as four elements: ideas, content, offerings, and platform, distinguishing it from personal branding and content marketing. He explains how thought leadership helps fill sales pipelines, sustain long-cycle conversations, and influence industry behavior, while addressing the paralysis caused by 'content insecurity' or imposter syndrome. Sherman advises manufacturing leaders to use platforms like LinkedIn for two-way dialogue, narrow-casting to top accounts, and leveraging internal passion to build authentic organizational authority.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=0) Introduction: Bill Sherman and Thought Leadership Leverage
- [3:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=222) The Four Elements of Thought Leadership
- [6:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=385) Impact on Sales Pipelines and Relationships
- [11:33](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=693) Overcoming Content Insecurity and Imposter Syndrome
- [16:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=984) Using LinkedIn for Two-Way Dialogue and Market Intelligence
- [20:45](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=1245) Narrow-Casting to Top Accounts vs. Broadcasting
- [25:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=1511) Thought Leadership vs. Content Marketing and SEO
- [31:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman#t=1871) Starting a Thought Leadership Practice with Passion

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- Thought Leadership Leverage (company)
- LinkedIn (tool)

## Related episodes from other shows

- [The Power of Having Employees with Strong Personal Brands featuring Daniel Murray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-10-11-the-power-of-having-employees-with-strong-personal-brands-featuring-daniel-murra) (Manufacturing Happy Hour)
- [BONUS: Content Strategies for Manufacturers that Break Through the Noise](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-30-bonus-content-strategies-for-manufacturers-that-break-through-the-noise) (Manufacturing Happy Hour)
- [Building an Industrial Marketing Roadmap with Joe Sullivan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-08-25-building-an-industrial-marketing-roadmap-with-joe-sullivan) (Manufacturing Happy Hour)
- [BONUS: 4 LinkedIn Tips for Manufacturers](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers) (Manufacturing Happy Hour)
- [Tool of the Week Segment | Episode 31](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-04-tool-of-the-week-segment-episode-31) (Built 2 Scale)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-10-27-getting-clear-about-thought-leadership-w-bill-sherman. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.