# How to Create Video Marketing that Drives Results in the Industrial Sector w/ Danny Gonzales

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-07-21
- Length: 31m
- Episode: 6
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-29d9cdb3-517b-4d1e-9dba-a252577d4c19

## Summary

Danny Gonzales, CEO of Industrial Sage and Optimum Productions, explains how industrial manufacturers can leverage video marketing to drive growth by shifting from traditional corporate messaging to customer-centric storytelling. He discusses the importance of aligning video content with the buyer's journey, using tools like Loom and Vidyard for personalized sales enablement, and creating memorable, high-impact content to cut through market noise. Gonzales highlights specific examples, such as Granger's 'Everyday Heroes' series and a logistics company's use of a 'transparent suit' video to establish transparency and trust.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=0) Introduction: Danny Gonzales and the Rise of Video
- [6:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=384) The Origin of Industrial Sage
- [10:46](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=646) Shifting from Corporate Branding to Customer Storytelling
- [15:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=948) Mapping Video Content to the Buyer's Journey
- [20:30](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=1230) Sales Enablement Tools: Loom, Vidyard, and DubDub
- [23:21](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=1401) Case Study: The 'Transparent Suit' Video for Logistics
- [28:15](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-21-how-to-create-video-marketing-that-drives-results-in-the-industrial-sector-w-dan#t=1695) Resources and Recommendations for Manufacturers

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Industrial Sage (company)
- Optimum Productions (company)
- Cisco (company)
- Granger (company)
- Schneider Electric (company)
- Landis+Gyr (company)
- ABB (company)
- Loom (tool)
- Vidyard (tool)
- DubDub (tool)

## Related episodes from other shows

- [290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-06-02-290-why-danny-gonzales-thinks-manufacturing-has-a-storytelling-problem) (Manufacturing Happy Hour)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch) (Manufacturing Happy Hour)
- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)

## Citing this page

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