# The Power of the CAD Model w/ Adam Beck

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2020-07-07
- Length: 23m
- Episode: 4
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-a76ad337-18fc-4b59-821f-b64370e3f096

## Summary

Adam Beck, Director of Marketing at CADENAS PARTsolutions, explains how manufacturers can use protected 3D CAD models as content marketing assets to generate leads and educate engineers. He discusses the company's cloud-based platform that allows manufacturers to share lightweight, IP-safe representations of their products in 150+ formats, shifting the traditional customer service burden to an automated marketing tool. Beck also shares insights from CADENAS's first industrial marketing summit, emphasizing a philosophy of providing value and education over traditional feature-benefit pitching.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck#t=0) Introduction and Guest Background
- [3:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck#t=223) CADENAS PARTsolutions Product Overview
- [7:08](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck#t=428) CAD Models as Content Marketing
- [8:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck#t=535) Industrial Marketing Summit Recap
- [15:34](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-07-07-the-power-of-the-cad-model-w-adam-beck#t=934) Marketing Philosophy and Customer Service Integration

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- CADENAS PARTsolutions (company)
- Guerrilla 76 (company)
- Content Marketing World (other)
- Content Marketing Institute (company)

## Related episodes from other shows

- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [S5E38 Istvan Csanady | Shapr3D](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-09-20-s5e38-istvan-csanady-shapr3d) (Being an Engineer)
- [153: The Evolution of CAD Product Development Software](https://hardwarepodcasts.com/podcast/product-startup/2022-12-07-153-the-evolution-of-cad-product-development-software) (Product Startup)
- [S6E13 Geoffrey Huber | Bespoke Ladders, Communicating Through Drawing, & Having a Big Customer](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-03-28-s6e13-geoffrey-huber-bespoke-ladders-communicating-through-drawing-having-a-big) (Being an Engineer)
- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)

## Citing this page

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