# #067 - How to speed up your New Product Introduction - Production Line Tool, with Pete Staples of Blue Clover Devices, USA

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2019-02-13
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/067_-_How_to_speed_up_your_New_Product_Introduction_-_Production_Line_Tool_with_Pete_Staples_of_Blue_Clover_Devices_USA.mp3

## Summary

Pete Staples, co-founder and president of Blue Clover Devices, explains how his San Francisco and Shenzhen-based ODM company addresses production line inefficiencies through its new Production Line Tool (PLT). He details the high costs and rigidity of traditional automation, contrasting them with the PLT’s ability to automate testing for IoT devices at a fraction of the price, citing clients like Tesla, Volkswagen, and Scoot. Staples highlights the operational pain point of maintaining obsolete Standard Operating Procedures (SOPs) and describes how the PLT enables remote firmware loading and testing, offering a 10x cost improvement over conventional systems.

## Chapters

- [1:54](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=114) Introduction: Pete Staples and Blue Clover Devices
- [3:48](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=228) Blue Clover Devices ODM Model and Client Portfolio
- [7:14](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=434) ODM vs CM and the IoT Focus
- [9:53](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=593) The Problem with SOPs and Production Waste
- [14:49](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=889) Introducing the Production Line Tool (PLT)
- [19:06](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=1146) Remote Testing and Teleporter Benefits
- [22:04](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=1324) PLT Pricing and Deployment Strategy
- [27:45](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-02-13-067-how-to-speed-up-your-new-product-introduction-production-line-tool-with-pete#t=1665) Personal Advice, Books, and Culture

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Blue Clover Devices (company)
- Tesla (company)
- Volkswagen (company)
- Audi (company)
- Scoot (company)
- Halter (company)
- Durolapse (company)
- Production Line Tool (product)
- FMEA (other)

## Related episodes from other shows

- [Standardizing Manufacturing with Pete Staples](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-06-02-standardizing-manufacturing-with-pete-staples) (The Amp Hour)
- [309: Nature's Engineers](https://hardwarepodcasts.com/podcast/embedded-fm/2019-11-08-309-natures-engineers) (Embedded.fm)
- [Factory Firmware Flashing with Pete Staples](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2026-06-09-factory-firmware-flashing-with-pete-staples) (The Pragmatic Embedded Podcast)
- [Lights Out Lenses: Engineering, Quality & the Leadership Behind Automation (Part 2), Ep #41](https://hardwarepodcasts.com/podcast/lights-out/2026-05-22-lights-out-lenses-engineering-quality-the-leadership-behind-automation-part-2-ep) (Lights Out)
- [Bonus - That SCOOP Show Productronica Preview - Rob Raine and Alexander Hagenfeldt from ASM Assembly Solutions](https://hardwarepodcasts.com/podcast/ems-c-level/2021-10-28-bonus-that-scoop-show-productronica-preview-rob-raine-and-alexander-hagenfeldt-f) (EMS@C-LEVEL)

## Citing this page

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