# #057 - Kickstarter Post-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2018-06-20
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/057_-_Kickstarter_Post-launch_-_a_home_gym_challenges_the_No_pain_No_gain_crowd_with_Joey_Atlas_of_SCULPTAFIT_Global_USA.mp3

## Summary

Joey Atlas of SCULPTAFIT Global, a fitness consultant and founder, discusses the post-launch results of his Kickstarter campaign for a commercial-grade home gym system. He explains how he tested hypotheses about Kickstarter's algorithm, achieving 145% funding against a $32,000 goal, and details the specific tools he used, including email marketing and customer storytelling. Atlas outlines his strategy for the 'Evergreen phase,' focusing on building marketing funnels and leveraging founder backer interviews to drive sustainable growth and sales.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=0) Introduction and SCULPTAFIT Product Overview
- [4:30](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=270) Testing Kickstarter Algorithm Hypotheses
- [11:54](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=714) Pre-marketing Strategies for High-Ticket Items
- [13:48](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=828) Unexpected Backers and Video Walkthroughs
- [23:36](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=1416) Key Tools: Email Lists and Q&A Content
- [27:27](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=1647) The Evergreen Phase and Marketing Funnels
- [31:15](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=1875) Founder Backer Interviews as Sales Material

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- SCULPTAFIT Global (company)
- Kickstarter (other)
- Spin Selling (other)

## Related episodes from other shows

- [Kickstarter: Perry Chen (2018)](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-12-31-kickstarter-perry-chen-2018) (How I Built This)
- [073: Tips from the World’s Biggest Crowdfunding Agency](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency) (Product Startup)
- [217: Using Crowdfunding for Real Customer Feedback on Your Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention) (Product Startup)
- [162: Product Pre Launch Strategies For Crowdfunding Success](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success) (Product Startup)
- [2: Launching](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-05-2-launching) (Thoroughly Considered)

## Citing this page

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