# #054 - Kickstarter Pre-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2018-05-09
- Length: 55m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/054_-_Kickstarter_Pre-launch_-_a_home_gym_challenges_the_No_pain_No_gain_crowd_with_Joey_Atlas_of_SCULPTAFIT_Global_USA.mp3

## Summary

Joey Atlas of SCULPTAFIT Global explains how he self-funded the development of a versatile home gym machine that challenges the traditional 'no pain, no gain' fitness philosophy. He details the journey from prototyping with a Pennsylvania fabricator to finding a US-based industrial steel manufacturer for serial production after initial partners scaled down. Atlas also discusses his strategy for launching the product via Kickstarter to leverage algorithmic visibility and his target audience of time-challenged families.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=0) Introduction and Personal Fitness Journey
- [5:32](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=332) From Burnout to Playground Training
- [5:32](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=332) Prototyping and Early Fabrication
- [16:19](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=979) Self-Funding Through Digital Products
- [22:09](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=1329) Finding the Right Manufacturer
- [29:14](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=1754) Target Audience and Validation
- [35:46](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=2146) Kickstarter Strategy and Launch
- [39:16](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with#t=2356) Advice, Books, and Habits

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies

## Mentioned

- SCULPTAFIT Global (company)
- Kickstarter (other)
- Stephen Key (other)
- PepsiCola (company)
- geniushome.com (other)

## Related episodes from other shows

- [134: Kevin Kelly Remains Undefeated](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-06-24-134-kevin-kelly-remains-undefeated) (Thoroughly Considered)
- [15: The New Glif](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-07-18-15-the-new-glif) (Thoroughly Considered)
- [16: 3,841](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841) (Thoroughly Considered)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [Episode 204: The Maker Knife with Giaco Whatever](https://hardwarepodcasts.com/podcast/making-it/2019-03-01-episode-204-the-maker-knife-with-giaco-whatever) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-05-09-054-kickstarter-pre-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Hardware Entrepreneur.