# #053 - Which one to choose - b2b or b2c for hardware startups, with Balint Horvath, your host, Switzerland

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2018-04-25
- Length: 14m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-04-25-053-which-one-to-choose-b2b-or-b2c-for-hardware-startups-with-balint-horvath-you
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/053_-_Which_one_to_choose_-_b2b_or_b2c_for_hardware_startups_with_Balint_Horvath_your_host_Switzerland.mp3

## Summary

Balint Horvath, host of The Hardware Entrepreneur, explains his decision to join the hardware startup IRSweep, a company producing high-end IR spectrometers, to gain firsthand experience in the B2B sector. He contrasts the complex, multi-stakeholder sales cycles of B2B models with the faster, emotional decision-making of B2C, using examples like DJI and Square. Horvath argues that B2B hardware is increasingly favored by investors because it creates 'must-have' products with higher barriers to entry and better margins than commoditized consumer goods.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-04-25-053-which-one-to-choose-b2b-or-b2c-for-hardware-startups-with-balint-horvath-you#t=0) Introduction: Balint Horvath and the Host's Role

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- IRSweep (company)
- DJI (company)
- Square (company)
- Kickstarter (other)

## Related episodes from other shows

- [123: Selling A Hardware Product on B2B Platforms](https://hardwarepodcasts.com/podcast/product-startup/2022-04-20-123-selling-a-hardware-product-on-b2b-platforms) (Product Startup)
- [134: How to Sell Your Hardware Product B2B](https://hardwarepodcasts.com/podcast/product-startup/2022-07-27-134-how-to-sell-your-hardware-product-b2b) (Product Startup)
- [067: Modern Funding Tools for Hardware Product Startups](https://hardwarepodcasts.com/podcast/product-startup/2021-03-16-067-modern-funding-tools-for-hardware-product-startups) (Product Startup)
- [141: Product Sales Process for Hardware Startups](https://hardwarepodcasts.com/podcast/product-startup/2022-09-14-141-product-sales-process-for-hardware-startups) (Product Startup)
- [Why Hardware Startups Are Finally Investable Again](https://hardwarepodcasts.com/podcast/ontrack/2026-02-10-why-hardware-startups-are-finally-investable-again) (OnTrack)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-04-25-053-which-one-to-choose-b2b-or-b2c-for-hardware-startups-with-balint-horvath-you. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Hardware Entrepreneur.