# #050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2018-03-14
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/050_-_How_to_get_your_product_found_on_the_internet_with_Ashley_Faulkes_of_Mad_Lemmings_Switzerland.mp3

## Summary

Ashley Faulkes, founder of Mad Lemmings, explains how hardware startups can drive traffic and convert visitors by choosing the right CMS and SEO strategy. He contrasts templated platforms like Wix and Squarespace with the flexibility of WordPress, recommending Thrive Themes for conversion-focused design. Faulkes advises startups to prioritize organic search (SEO) over paid ads like Google AdWords for long-term growth, emphasizing the importance of keyword research to find low-competition 'battles' on Google. He shares his experience growing a site to 67,000 monthly visitors by selecting the right keywords and maintaining patience during the initial ranking phase.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=0) Introduction: Ashley Faulkes and Mad Lemmings
- [5:18](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=318) CMS Selection: Wix, Squarespace, and WordPress
- [11:24](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=684) Ashley's Background and Career Path
- [15:31](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=931) Thrive Themes and Conversion-Focused Design
- [21:01](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=1261) SEO vs. Paid Ads: Google AdWords and Organic Growth
- [27:20](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=1640) Keyword Research and Picking Your Battles
- [39:44](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem#t=2384) Advice to Younger Self and Career Lessons

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Mad Lemmings (company)
- Wix (tool)
- Squarespace (tool)
- WordPress (tool)
- Thrive Themes (tool)
- Shopify (tool)
- Google AdWords (tool)
- Tim Ferriss (other)
- The 4 Hour Work Week (other)

## Related episodes from other shows

- [231: Selling Your Invention on Your Own Website Starting from Zero](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero) (Product Startup)
- [136: Selling a New Physical Product with Google Ads](https://hardwarepodcasts.com/podcast/product-startup/2022-08-10-136-selling-a-new-physical-product-with-google-ads) (Product Startup)
- [066: E-Commerce Platforms for Launching a Consumer Product](https://hardwarepodcasts.com/podcast/product-startup/2021-03-09-066-e-commerce-platforms-for-launching-a-consumer-product) (Product Startup)
- [135: Performance Marketing for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2022-08-03-135-performance-marketing-for-new-hardware-products) (Product Startup)
- [#69 How to Design a High Converting Ecommerce Website](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-15-69-how-to-design-a-high-converting-ecommerce-website) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Hardware Entrepreneur.