# #040 - Beer as you don’t know it - a startup bringing you the freshest craft beer possible, with Jong-Wook Shin of HOPii, USA

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2017-10-25
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/040_-_Beer_as_you_dont_know_it_-_a_startup_bringing_you_the_freshest_craft_beer_possible_with_Jong-Wook_Shin_of_HOPii_USA.mp3

## Summary

Jong-Wook Shin, founder and CEO of HOPii, explains how his experience with stale craft beer in Korea led to the creation of a device that delivers fresh, tank-to-glass beer to consumers. He details the hardware's closed-system technology, which protects beer from oxygen, heat, and light, and describes a platform business model similar to the App Store that connects local breweries with global beer lovers. Shin also discusses the operational challenges of transitioning from corporate project management to agile startup execution, highlighting the importance of rapid iteration and human-centric leadership.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=0) Introduction: Jong-Wook Shin and HOPii
- [4:01](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=241) The Origin Story: Stale Beer in Korea
- [7:57](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=477) From Sony and Motorola to Passion-Driven Innovation
- [11:17](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=677) The HOPii Business Model: Content and Platform
- [15:14](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=914) The Role of the Brewmaster and Wort
- [17:24](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=1044) Technological Innovations: Closed System and Dry Hopping
- [22:10](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=1330) Mistakes in Development and Iteration
- [24:56](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=1496) Project Management for Startups vs. Corporations
- [27:16](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-10-25-040-beer-as-you-dont-know-it-a-startup-bringing-you-the-freshest-craft-beer-poss#t=1636) Ultrafast Round: Lessons, Books, and Priorities

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- HOPii (product)
- HAX (other)
- Sony (company)
- Motorola (company)
- PlayStation (product)
- Apple (company)
- Android (other)
- Asana (tool)
- Trello (tool)

## Related episodes from other shows

- [Spindrift: Bill Creelman](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-13-spindrift-bill-creelman) (How I Built This)
- [Dogfish Head Craft Brewery: Sam and Mariah Calagione](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-08-01-dogfish-head-craft-brewery-sam-and-mariah-calagione) (How I Built This)
- [Brewing creativity with Jim Koch of Boston Beer Company](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-25-brewing-creativity-with-jim-koch-of-boston-beer-company) (How I Built This)
- [167: How HEINEKEN and SwipeGuide Are Putting Frontline Workers at the Center of the Connected Brewery, Featuring Joris Stolk and Willemijn Schneyder](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-01-09-167-how-heineken-and-swipeguide-are-putting-frontline-workers-at-the-center-of-t) (Manufacturing Happy Hour)
- [85 - Kanga Coolers are the coolest! with Austin Maxwell](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-11-23-85-kanga-coolers-are-the-coolest-with-austin-maxwell) (People of Packaging)

## Citing this page

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