# #036 - Is your immersive content searchable? - Mark Milstein of Microstocksolutions, USA

- Show: [The Hardware Entrepreneur](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur)
- Published: 2017-08-30
- Length: 30m
- Page: https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us
- Listen: https://traffic.libsyn.com/secure/thehardwareentrepreneur/036.mp3

## Summary

Mark Milstein, founder of Microstock Solutions and Digital Content Solutions, explains why traditional keywording fails for 360 and VR content, describing it as 'trying to put a tire on a horse.' He introduces VR Meta, a toolkit applying time and location-based metadata to make immersive media searchable, noting that major stock agencies like Getty and Shutterstock currently lack these capabilities. Milstein details his journey from founding Eastern Europe's first internet-based photo agency, Red Dot, to building enterprise asset management services for clients like GoPro and Uber.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=0) Introduction: Mark Milstein and the Searchability Problem
- [3:16](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=196) VR Industry Maturity and Hardware Investment
- [6:41](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=401) Barriers for Stock Media Companies and Metadata Failure
- [8:33](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=513) Milstein's Career: From Journalist to Red Dot and North Photo
- [8:33](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=513) Microstock Solutions and the Birth of VR Meta
- [15:21](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=921) The VR Meta Tool: Tagging and Searchability
- [18:36](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=1116) Documenting Mistakes and Risk Tolerance
- [23:25](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us#t=1405) UltraFest: Books, Routines, and Cultural Differences

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Microstock Solutions (company)
- Digital Content Solutions (company)
- Red Dot (company)
- North Photo (company)
- Getty (company)
- Shutterstock (company)
- VR Meta (product)
- GoPro (company)
- Uber (company)
- Samsung (company)
- Ricoh Theta (product)
- Nikon (company)
- Kodak (company)

## Related episodes from other shows

- [The Metaverse: You Ain’t Seen Nothin’ Yet. Literally](https://hardwarepodcasts.com/podcast/ee-times-current/2022-03-04-the-metaverse-you-aint-seen-nothin-yet-literally) (EE Times Current)
- [How Businesses Can Use the Metaverse | Inpixon's Soumya Das | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-03-how-businesses-can-use-the-metaverse-inpixons-soumya-das-internet-of-things-podc) (IoT For All Podcast)
- [Bigger Than Smartphones](https://hardwarepodcasts.com/podcast/ee-times-current/2021-09-03-bigger-than-smartphones) (EE Times Current)
- [Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-08-24-make-content-for-your-audience-not-for-google-w-grace-wright-aaron-weekes) (The Manufacturing Executive)
- [#148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-25-148-meta-ads-adcrunch-victor-vo-and-andrew-dilullo) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-30-036-is-your-immersive-content-searchable-mark-milstein-of-microstocksolutions-us. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Hardware Entrepreneur.