Tips for Accelerating Your IoT Solution | Blues Wireless' Brandon Satrom
Brandon Satrom, Vice President of Experience Engineering at Blues Wireless, explains how the company accelerates IoT development by providing embeddable cellular infrastructure like the Note Card and the new Sparrow device cluster solution. He details the transition from complex, developer-hostile cellular modules to JSON-based APIs that simplify integration for microcontrollers like the ESP32 and Arduino. Satrom discusses the strategic choice between connectivity technologies, advocating for LoRaWAN in device cluster applications to reduce BOM costs while using cellular for backhaul, and highlights the importance of solving use cases rather than just selling hardware.