# Episode 113: Talking DSPs with CEVA CEO Amir Panush

- Show: [The Circuit](https://hardwarepodcasts.com/podcast/the-circuit)
- Published: 2025-04-14
- Length: 38m
- Episode: 114
- Page: https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush
- Listen: https://share.transistor.fm/s/a99496f6

## Summary

Amir Panoush, CEO of CEVA, explains the company's evolution from a DSP IP provider for 2G/3G mobile to a leader in connectivity, sensing, and inference for IoT, automotive, and satellite markets. He details how CEVA’s low-power, high-performance IP complements ARM’s compute-focused architecture, enabling customers like Nokia, Samsung, and a major unnamed US OEM to integrate complex wireless and AI capabilities. Panoush highlights the strategic shift toward edge AI inference, new partnerships in the satellite sector, and the management philosophy of maintaining a scalable, multi-market IP portfolio rather than designing end-products.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=5) Introduction: Amir Panoush and CEVA's History
- [3:34](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=214) CEVA's Market Segments: Mobile, IoT, and Satellite
- [6:02](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=362) Understanding DSPs and the Transition to NPUs
- [12:24](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=744) CEVA's Value Proposition vs. ARM and Chip Designers
- [17:07](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=1027) Edge AI Inference and TinyML Use Cases
- [20:48](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=1248) Key Licensing Deals: Nokia, MCU Makers, and US OEM
- [25:43](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=1543) Bluetooth Adoption in Industrial IoT and Auracast
- [28:39](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=1719) Satellite Communications: Narrowband and Broadband
- [31:59](https://hardwarepodcasts.com/podcast/the-circuit/2025-04-14-episode-113-talking-dsps-with-ceva-ceo-amir-panush#t=1919) Managing an IP Company: Scalability and Horizon Planning

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

established companies

## Mentioned

- CEVA (company)
- ARM (company)
- Nokia (company)
- Qualcomm (company)
- MediaTek (company)
- Texas Instruments (company)
- Invensense (company)
- TDK (company)
- NVIDIA (company)
- AMD (company)
- TSMC (company)
- Wi-Fi (other)
- Bluetooth (other)
- UWB (other)
- 5G (other)
- 6G (other)
- DSP (other)
- NPU (other)

## Related episodes from other shows

- [235. Arm’s Vince Jesaitis on How AI Is Moving from the Cloud to Your Pocket](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2025-12-09-235-arms-vince-jesaitis-on-how-ai-is-moving-from-the-cloud-to-your-pocket) (The Next Byte Podcast)
- [CEO Interview: Tyson Tuttle of Silicon Labs | You’ve Heard of Singing Cowboys? Well…](https://hardwarepodcasts.com/podcast/ee-times-current/2021-04-30-ceo-interview-tyson-tuttle-of-silicon-labs-youve-heard-of-singing-cowboys-well) (EE Times Current)
- [At Silicon Labs, Wireless IoT is Only The First Step in Rethinking Product Design](https://hardwarepodcasts.com/podcast/moores-lobby/2024-04-09-at-silicon-labs-wireless-iot-is-only-the-first-step-in-rethinking-product-design) (Moore's Lobby)
- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)
- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)

## Citing this page

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