# Episode 84: Apple's Technology and AI

- Show: [The Circuit](https://hardwarepodcasts.com/podcast/the-circuit)
- Published: 2024-09-11
- Length: 51m
- Episode: 84
- Page: https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai
- Listen: https://share.transistor.fm/s/ed31a46f

## Summary

Hosts Ben Bajarin and Jake Goldberg analyze Apple's recent product announcements, focusing on the strategic shift of the latest A-series processor to the base iPhone 16 to drive upgrades, and the significant integration of Apple Silicon into wearables like the Apple Watch Series 10 and AirPods Pro. They discuss how Apple is leveraging AI as an enabling technology for features like Genmoji and hearing health studies, while navigating complex rollout challenges in China and managing user expectations around feature availability. The conversation highlights Apple's deep investment in healthcare clinical trials, its partnerships with Google and OpenAI for AI services, and the company's deliberate choice to maintain high-production-value video keynotes over live events to control the narrative.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=6) Introduction: The Circuit and Apple Event Overview
- [2:03](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=123) iPhone 16 Strategy: Base Model Upgrades and TSMC Capacity
- [13:54](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=834) Apple Silicon in Wearables: Watch Series 10 and AirPods
- [22:24](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=1344) Healthcare Investment: Hearing Studies and Clinical Trials
- [27:03](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=1623) AI as Enabling Technology: Genmoji, Siri, and Feature Rollouts
- [36:21](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=2181) China Rollout Challenges and Safety Guardrails
- [44:51](https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai#t=2691) Keynote Format: Live Events vs. High-Production Video

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

large enterprises

## Mentioned

- Apple (company)
- iPhone 16 (product)
- TSMC (company)
- Apple Watch Series 10 (product)
- AirPods Pro (product)
- Genmoji (product)
- Siri (product)
- Google (company)
- OpenAI (company)
- Huawei (company)

## Related episodes from other shows

- [127: Replace the X with an A](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-10-16-127-replace-the-x-with-an-a) (Thoroughly Considered)
- [114: Nothing but Corners](https://hardwarepodcasts.com/podcast/thoroughly-considered/2024-07-11-114-nothing-but-corners) (Thoroughly Considered)
- [66: Apple Hardware Computers](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-02-10-66-apple-hardware-computers) (Thoroughly Considered)
- [iPhone Air Launch, Tesla Master Plan & SpaceX Goes Direct to Your Phone](https://hardwarepodcasts.com/podcast/built-2-scale/2025-09-12-iphone-air-launch-tesla-master-plan-spacex-goes-direct-to-your-phone) (Built 2 Scale)
- [132: Clearing the Tech Deck](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-03-06-132-clearing-the-tech-deck) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-circuit/2024-09-11-episode-84-apples-technology-and-ai. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Circuit.