Hardware Podcasts

Episode 84: Apple's Technology and AI

The Circuit · 11 Sept 2024 · 51m · Episode 84

What this episode covers

Hosts Ben Bajarin and Jake Goldberg analyze Apple's recent product announcements, focusing on the strategic shift of the latest A-series processor to the base iPhone 16 to drive upgrades, and the significant integration of Apple Silicon into wearables like the Apple Watch Series 10 and AirPods Pro. They discuss how Apple is leveraging AI as an enabling technology for features like Genmoji and hearing health studies, while navigating complex rollout challenges in China and managing user expectations around feature availability. The conversation highlights Apple's deep investment in healthcare clinical trials, its partnerships with Google and OpenAI for AI services, and the company's deliberate choice to maintain high-production-value video keynotes over live events to control the narrative.

Most relevant to

large enterprises

Topics

Mentioned

Companies
Apple, TSMC, Google, OpenAI, Huawei
Products
iPhone 16, Apple Watch Series 10, AirPods Pro, Genmoji, Siri

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