# Episode 72: Apple Intelligence and Closed Loop Private Computing

- Show: [The Circuit](https://hardwarepodcasts.com/podcast/the-circuit)
- Published: 2024-06-17
- Length: 32m
- Episode: 73
- Page: https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing
- Listen: https://share.transistor.fm/s/9fb91f0c

## Summary

Ben Bajarin and Jay Goldberg discuss Apple's announcement of Apple Intelligence, focusing on its on-device processing via Apple Silicon (iPhone 15 Pro, M1 Macs) to maintain privacy. They analyze the strategic implications of Apple building its own data centers using Apple Silicon (M2 Ultra, ACDC) for inference, potentially allowing Apple to become a cloud service provider for developers. The hosts highlight the closed-loop ecosystem of client-to-cloud integration, comparing it to Arm's approach, while noting the rushed nature of the launch and Siri's historical context.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=6) Introduction: The Circuit and Apple Event Overview
- [0:57](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=57) Apple Intelligence: On-Device AI and Feature-Centric Design
- [7:52](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=472) Model Details, Language Limits, and Siri's Roadmap
- [13:11](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=791) Apple's Private Cloud Infrastructure and Data Centers
- [21:21](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=1281) Speculation: Apple as a Cloud Service Provider for Developers
- [29:42](https://hardwarepodcasts.com/podcast/the-circuit/2024-06-17-episode-72-apple-intelligence-and-closed-loop-private-computing#t=1782) Client-to-Cloud Integration: Apple vs. Arm and x86

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- Apple (company)
- Apple Intelligence (product)
- iPhone 15 Pro (product)
- M1 (chip)
- Siri (product)
- OpenAI (company)
- TPU (chip)
- M2 Ultra (chip)
- ACDC (chip)
- Nvidia H100 (chip)
- Arm (company)
- AMD (company)
- Intel (company)

## Related episodes from other shows

- [66: Apple Hardware Computers](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-02-10-66-apple-hardware-computers) (Thoroughly Considered)
- [Inside the emerging frontier of models, machines and manufacturing hell.](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-11-inside-the-emerging-frontier-of-models-machines-and-manufacturing-hell) (Built 2 Scale)
- [AI NEWS | Episode 32](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-15-ai-news-episode-32) (Built 2 Scale)
- [AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-03-14-ai-that-can-be-your-second-brain-with-bethany-bongiorno-and-imran-chaudhri-of-hu) (How I Built This)
- [235. Arm’s Vince Jesaitis on How AI Is Moving from the Cloud to Your Pocket](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2025-12-09-235-arms-vince-jesaitis-on-how-ai-is-moving-from-the-cloud-to-your-pocket) (The Next Byte Podcast)

## Citing this page

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