Episode 72: Apple Intelligence and Closed Loop Private Computing

The Circuit · 17 Jun 2024 · 32m · Episode 73

What this episode covers

Ben Bajarin and Jay Goldberg discuss Apple's announcement of Apple Intelligence, focusing on its on-device processing via Apple Silicon (iPhone 15 Pro, M1 Macs) to maintain privacy. They analyze the strategic implications of Apple building its own data centers using Apple Silicon (M2 Ultra, ACDC) for inference, potentially allowing Apple to become a cloud service provider for developers. The hosts highlight the closed-loop ecosystem of client-to-cloud integration, comparing it to Arm's approach, while noting the rushed nature of the launch and Siri's historical context.

Mentioned

Companies
Apple, OpenAI, Arm, AMD, Intel
Products
Apple Intelligence, iPhone 15 Pro, Siri
Chips
M1, TPU, M2 Ultra, ACDC, Nvidia H100

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