# Episode 33: The Land of IoT with Guest Stacey Higginbotham

- Show: [The Circuit](https://hardwarepodcasts.com/podcast/the-circuit)
- Published: 2023-09-10
- Length: 33m
- Episode: 35
- Page: https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham
- Listen: https://share.transistor.fm/s/137642ce

## Summary

Stacey Higginbotham, a veteran IoT analyst, discusses the current state of the Internet of Things, arguing that the market is shifting from hype to solving real-world problems in industrial and smart home sectors. She highlights key challenges such as power consumption, connectivity scaling, and the lack of a unified software platform, while noting that Matter is the closest standard to addressing interoperability. Higginbotham identifies specific semiconductor companies like Silicon Labs, Nordic Semiconductor, and Qualcomm as key players, and points to startups like Williot and Edge Impulse for innovations in energy harvesting and edge AI.

## Chapters

- [0:11](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=11) Defining IoT and Market Reality
- [6:14](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=374) Power, Connectivity, and Sustainability Bottlenecks
- [9:05](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=545) The Myth of a Unified IoT Operating System
- [16:10](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=970) Key Semiconductor Players and Silicon Labs Strategy
- [25:12](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=1512) Real-World Use Cases: Smart Cities and Home
- [31:00](https://hardwarepodcasts.com/podcast/the-circuit/2023-09-10-episode-33-the-land-of-iot-with-guest-stacey-higginbotham#t=1860) AI at the Edge and Future Opportunities

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)

## Most relevant to

companies scaling up

## Mentioned

- Stacey Higginbotham (other)
- Silicon Labs (company)
- Nordic Semiconductor (company)
- Qualcomm (company)
- NXP (company)
- Arm (company)
- Intel (company)
- Matter (other)
- Williot (company)
- Edge Impulse (company)
- Schneider Electric (company)
- Samsung (company)
- Broadcom (company)
- Sigma Designs (company)
- Amazon Sidewalk (other)
- Zigbee (other)
- Z-Wave (other)
- Bluetooth SIG (company)
- OPC Foundation (company)

## Related episodes from other shows

- [CES 2019 Special: Tyson Tuttle, Silicon Labs + Chris Stansbury, Arrow](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-14-ces-2019-special-tyson-tuttle-silicon-labs-chris-stansbury-arrow) (EE Times Current)
- [Biggest Opportunities in IoT | Silicon Labs' Matt Johnson](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-07-05-biggest-opportunities-in-iot-silicon-labs-matt-johnson) (IoT For All Podcast)
- [What is Matter? | Kudelski IoT's Hardy Schmidbauer | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-02-02-what-is-matter-kudelski-iots-hardy-schmidbauer-internet-of-things-podcast) (IoT For All Podcast)
- [The Impact of Matter on the IoT Market | Rightpoint's Andy Watson | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-03-21-the-impact-of-matter-on-the-iot-market-rightpoints-andy-watson-internet-of-thing) (IoT For All Podcast)
- [The Landscape of Smart Home Technologies in 2022 | Thread Group's Sujata Neidig | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-09-01-the-landscape-of-smart-home-technologies-in-2022-thread-groups-sujata-neidig-int) (IoT For All Podcast)

## Citing this page

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