# Episode 17: Exploring the MediaTek Story

- Show: [The Circuit](https://hardwarepodcasts.com/podcast/the-circuit)
- Published: 2023-05-01
- Length: 41m
- Episode: 17
- Page: https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story
- Listen: https://share.transistor.fm/s/bd98895a

## Summary

Ben Bajarin and Jay Goldberg analyze MediaTek's strategic pivot from its historical role as a 'value' smartphone chip provider to a diversified player in automotive and enterprise markets. They discuss how MediaTek's partner-friendly model and reference designs enabled the rise of Chinese smartphone manufacturers and are now being applied to help traditional automakers transition to EVs. The hosts also explore MediaTek's growing influence in the Chinese EV export market, its ASIC business, and its positioning in the metaverse and IoT sectors.

## Chapters

- [0:17](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=17) Introduction: MediaTek's Reputation and History
- [5:44](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=344) MediaTek's Partner-Friendly Model and Reference Designs
- [8:16](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=496) Strategic Pivot to Automotive and Enterprise Markets
- [12:55](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=775) The Rise of Chinese EVs and Export Dynamics
- [19:43](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=1183) Automotive Supply Chain Disruption and Speed to Market
- [29:22](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=1762) Enterprise, ASIC, and Networking Opportunities
- [35:59](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=2159) Metaverse, VR, and IoT Market Potential
- [39:49](https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story#t=2389) Key Chinese EV Brands to Watch

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

large enterprises

## Mentioned

- MediaTek (company)
- Qualcomm (company)
- TSMC (company)
- BYD (company)
- NVIDIA (company)
- Broadcom (company)
- Marvel (company)
- AMD (company)
- NXP (company)
- Tesla (company)
- Toyota (company)
- Kia (company)
- GM (company)
- Apple (company)
- Contrinex (company)
- PS5 VR (product)
- Oculus Quest (product)
- CarPlay (product)
- Dimensity (product)
- Snapdragon (product)

## Related episodes from other shows

- [Making Cars and Going ‘Fabless’ | Next-Gen EV & AV](https://hardwarepodcasts.com/podcast/ee-times-current/2021-03-12-making-cars-and-going-fabless-next-gen-ev-av) (EE Times Current)
- [EE Times Weekly Briefing: Friday, January 18, 2019](https://hardwarepodcasts.com/podcast/ee-times-current/2019-01-18-ee-times-weekly-briefing-friday-january-18-2019) (EE Times Current)
- [More Than Moore | Ford Bets on Mobileye | The SRN1 serial G-12-4](https://hardwarepodcasts.com/podcast/ee-times-current/2020-07-24-more-than-moore-ford-bets-on-mobileye-the-srn1-serial-g-12-4) (EE Times Current)
- [Interview: AMD CTO Papermaster | Interview: Imagination CEO Black | Where to Invest in 2020](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-24-interview-amd-cto-papermaster-interview-imagination-ceo-black-where-to-invest-in) (EE Times Current)
- [Infineon’s $10B Gambit |Wally Rhines at DAC | IEEE ‘Reviewgate’](https://hardwarepodcasts.com/podcast/ee-times-current/2019-06-07-infineons-10b-gambit-wally-rhines-at-dac-ieee-reviewgate) (EE Times Current)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-circuit/2023-05-01-episode-17-exploring-the-mediatek-story. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Circuit.