# S1 E8: Tackling Industrial Design and Regenerative Materials with PROWL

- Show: [The Builder Circle](https://hardwarepodcasts.com/podcast/the-builder-circle)
- Published: 2023-07-10
- Length: 58m
- Page: https://hardwarepodcasts.com/podcast/the-builder-circle/2023-07-10-s1-e8-tackling-industrial-design-and-regenerative-materials-with-prowl
- Listen: https://rss.com/podcasts/thebuildercircle/1030926

## Summary

Lauryn Menard and Bailey Mishler, co-founders of PROWL studio, discuss integrating industrial design early in the product development cycle to bridge business, marketing, and engineering. They define regenerative materials, distinguishing between circular materials like recycled textile boards and bio-based options such as biofabrication and biosynthetics. The guests address the 15-25% cost markup of these materials, attributing it to scale rather than inherent expense, and advocate for a 'begin at the end' design philosophy to mitigate climate impact.

## Outline

1. Introduction and Guest Backgrounds
2. The Role and Timing of Industrial Design
3. Defining Regenerative and Circular Materials
4. Cost, Scale, and Adoption Challenges
5. Cultural Barriers and Material Trust
6. Designing for Circularity and Scrap Reduction
7. Corporate Climate Pledges and Consumer Behavior
8. Advice for Hardware Entrepreneurs

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- PROWL studio (company)
- Adobe (company)
- Google (company)
- Coalesce (company)
- Steelcase Inc. (company)
- Quadrat (company)
- Regrind (company)
- Model Number (company)
- Nike (company)
- Space Hippie (product)
- Really (product)
- Sage (company)
- S lab (company)

## Related episodes from other shows

- [IDology #10 - The difficulties of sustainability of industrial design](https://hardwarepodcasts.com/podcast/idology/2023-03-14-idology-10-the-difficulties-of-sustainability-of-industrial-design) (IDology)
- [#012 Season 2: Robert Irwin - Senior Industrial Designer, Founder of LearnIndustrialDesign.com, Principal Sustainability Consultant at irwindesigned](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2024-05-01-012-season-2-robert-irwin-senior-industrial-designer-founder-of-learnindustriald) (Designing in the Wild)
- [100: Embodied Energy](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-07-02-100-embodied-energy) (Thoroughly Considered)
- [158: Thinking Sustainability in Hardware Product Design](https://hardwarepodcasts.com/podcast/product-startup/2023-01-13-158-thinking-sustainability-in-hardware-product-design) (Product Startup)
- [102: Keen](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-08-17-102-keen) (Thoroughly Considered)

## Citing this page

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