# S1 E3: Navigating the Full Product Development Lifecycle with Bridget Hunter-Jones

- Show: [The Builder Circle](https://hardwarepodcasts.com/podcast/the-builder-circle)
- Published: 2023-05-15
- Length: 1h 09m
- Page: https://hardwarepodcasts.com/podcast/the-builder-circle/2023-05-15-s1-e3-navigating-the-full-product-development-lifecycle-with-bridget-hunter-jone
- Listen: https://rss.com/podcasts/thebuildercircle/950084

## Summary

Bridget Hunter-Jones, co-founder of Impact Biosystems, discusses building the Pac Sensor Muscle Scanner, a hardware and software solution for objective muscle stiffness measurement. She details the company's journey from market validation using investor due diligence to the strategic decision to keep core engineering in-house while outsourcing industrial design and UX. Hunter-Jones also covers the challenges of managing overseas vendors in China, optimizing for a target cost of goods sold (COGS), and navigating the trade-offs between quality and launch timelines.

## Outline

1. Introduction: Bridget Hunter-Jones and Impact Biosystems
2. Market Research and Validation Strategy
3. Make vs. Buy: Insourcing Engineering and Outsourcing ID
4. Supplier Selection and Negotiation from Low Leverage
5. Overseas Manufacturing and Travel Challenges
6. Pricing, COGS Targets, and Unit Economics
7. Hardware Hacks: Wiring, Harnessing, and Light Leakage
8. Lessons from Failure: Pivoting and Requirements Management

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

early-stage companies

## Mentioned

- Impact Biosystems (company)
- Pac Sensor Muscle Scanner (product)
- Sonos (company)
- Theragun (product)
- Whoop (product)
- Hyperice (product)
- Dragon Venture (company)

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## Citing this page

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