# CircuitHub, 12 Years Later with Andrew Seddon

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2025-08-01
- Length: 1h 23m
- Episode: 699
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon
- Listen: https://theamphour.com/699-circuithub-12-years-later-with-andrew-seddon/

## Summary

Andrew Seddon, founder and CEO of CircuitHub, explains how the company evolved from a failed EDA library startup into a vertically integrated, high-mix domestic electronics manufacturer. He details their ground-up rethink of assembly processes, inspired by semiconductor fabs, to handle 50,000+ part SKUs efficiently without forcing design standardization. Seddon discusses the operational challenges of attrition, the strategic shift toward on-demand small-batch production, and the impact of tariffs and reshoring trends on US manufacturing capacity.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=0) Introduction and CircuitHub's Evolution
- [1:12](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=72) From EDA Library to Domestic Manufacturing
- [5:47](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=347) Semiconductor-Inspired Factory Design
- [9:01](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=541) The Failure of Common Parts Libraries
- [13:24](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=804) Managing Part Attrition and Inventory
- [18:43](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=1123) Rapid Turnaround and Order Visibility
- [23:05](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=1385) Scaling Challenges and US Manufacturing Decline
- [35:58](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=2158) AI, Defensibility, and Hardware Moats
- [48:44](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=2924) Design Verification and DFM Standards
- [54:39](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=3279) Customer Mix and On-Demand Production Model
- [1:16:45](https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon#t=4605) Tariffs, Reshoring, and Future Outlook

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- CircuitHub (company)
- Worthington Assembly (company)
- DigiKey (company)
- Mouser (company)
- Avnet (company)
- Arrow (company)
- Octopart (company)
- Macrofab (company)
- Neoden (company)
- KiCad (tool)
- Altium (tool)
- Tesla (company)
- Blue Robotics (company)
- SpaceX (company)
- Starlink (product)
- Raspberry Pi (company)
- Jabil (company)
- JLC (company)
- Henry Hoover (product)

## Related episodes from other shows

- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [407: Boards Are Like Sandwiches](https://hardwarepodcasts.com/podcast/embedded-fm/2022-03-24-407-boards-are-like-sandwiches) (Embedded.fm)
- [123: Banished from Running Linux](https://hardwarepodcasts.com/podcast/embedded-fm/2015-10-28-123-banished-from-running-linux) (Embedded.fm)
- [EMS@C-Level 2022 Season, episode 12 - Chng Boon Huei (BH), CEO, Flexi Versa Group](https://hardwarepodcasts.com/podcast/ems-c-level/2022-09-12-ems-c-level-2022-season-episode-12-chng-boon-huei-bh-ceo-flexi-versa-group) (EMS@C-LEVEL)
- [92: Everybody Behave, Please](https://hardwarepodcasts.com/podcast/embedded-fm/2015-03-11-92-everybody-behave-please) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2025-08-01-circuithub-12-years-later-with-andrew-seddon. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.