# Product Design with Simone Giertz

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2022-06-07
- Length: 1h 05m
- Episode: 592
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz
- Listen: https://theamphour.com/592-product-design-with-simone-giertz/

## Summary

Simone Giertz, an inventor and product designer, discusses her transition from YouTube content creation to launching the Yetge store, where she sells products like the Everyday Calendar, Scissor Lamp, and screwdriver rings. She details the challenges of manufacturing, including dealing with factory quality issues, supply chain delays, and the high costs of small-batch production. Giertz explains her strategy of starting with small pre-production runs to mitigate risk and her decision to maintain full ownership of her brand to preserve creative control and avoid the pitfalls of scaling too aggressively.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=0) Introduction: Simone Giertz and the Yetge Store
- [3:01](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=181) Evolution from Shitty Robots to Product Design
- [8:39](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=519) Major Projects: Truckla and the Fruit Bowl
- [15:13](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=913) Turning YouTube Favorites into Products
- [17:48](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=1068) Manufacturing Challenges and Factory Management
- [23:01](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=1381) Business Model: Influencing vs. Product Ownership
- [28:36](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=1716) The Everyday Calendar: Design and Production Hurdles
- [33:06](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=1986) Hiring and Team Structure for Scaling
- [38:55](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=2335) Pricing Strategy and Brand Positioning
- [45:55](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz#t=2755) Logistics, Fulfillment, and Regulatory Compliance

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Yetge (product)
- Everyday Calendar (product)
- Scissor Lamp (product)
- Truckla (product)
- MoMA (company)
- Vesta board (product)

## Related episodes from other shows

- [3: Onward](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward) (Thoroughly Considered)
- [25: Q&A](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-03-30-25-q-a) (Thoroughly Considered)
- [Samuel Feller | Product & Project management, Kickstarter, & DIY Product Launch](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-10-28-samuel-feller-product-project-management-kickstarter-diy-product-launch) (Being an Engineer)
- [Afterschool Podcast, Episode 19 - Craighton Berman, Founder of Manual (04/16)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-04-16-afterschool-podcast-episode-19-craighton-berman-founder-of-manual-04-16) (Core77 Podcast)
- [Ep. 8 - Ryan from V1 Engineering](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2023-11-09-ep-8-ryan-from-v1-engineering) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2022-06-07-product-design-with-simone-giertz. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.