# Product Lifecycle Management with Michael Corr

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2022-02-14
- Length: 1h 23m
- Episode: 577
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr
- Listen: https://theamphour.com/577-product-lifecycle-management-with-michael-corr/

## Summary

Michael Corr, founder and CEO of Duro Labs, explains how Product Lifecycle Management (PLM) software can streamline hardware development by integrating CAD, bill of materials, and supply chain data. He argues that legacy PLM systems are too complex for early-stage teams, leading many to use error-prone spreadsheets, and positions Duro as an out-of-the-box solution that automates engineering change orders and supplier communication. Corr highlights specific pain points like part shortages and binary CAD file formats, which cause costly PCB respins and delays, and advocates for open APIs to reduce friction between engineers, distributors, and manufacturers.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=0) Introduction: Michael Corr and Duro Labs
- [1:51](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=111) Defining PLM and the Problem with Change Orders
- [1:51](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=111) Software Analogies: Pull Requests vs. Hardware ECOs
- [1:51](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=111) The Barrier of Binary CAD Files and Proprietary Formats
- [20:34](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=1234) Supply Chain Visibility and Part Shortages
- [20:34](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=1234) The Hidden Costs of Manual Data Entry and Friction
- [20:34](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=1234) Duro's Out-of-the-Box Solution and Integrations
- [47:04](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=2824) Case Study: LED Obsolescence and Change Order Workflow
- [47:04](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=2824) Supplier Collaboration and Security Models
- [1:04:44](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr#t=3884) When to Adopt PLM: From Spreadsheets to Systems

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Duro Labs (company)
- Duro (product)
- SolidWorks (tool)
- Onshape (tool)
- Altium (tool)
- KiCad (tool)
- DigiKey (company)
- Arrow (company)
- Avnet (company)
- Maxim (company)
- ADI (company)
- SRI International (company)
- SpaceX (company)
- ABB (company)
- JLC (company)
- Oshpark (company)

## Related episodes from other shows

- [AI-Powered PLM: The Future of Hardware Product Lifecycle Management](https://hardwarepodcasts.com/podcast/ontrack/2025-07-01-ai-powered-plm-the-future-of-hardware-product-lifecycle-management) (OnTrack)
- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)
- [251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-09-28-251-michael-corr-justin-sears-on-how-altium-duro-are-fueling-the-next-generation) (The Next Byte Podcast)
- [Altium & Duro: The PLM Software Built for Hardware Startups](https://hardwarepodcasts.com/podcast/ontrack/2026-09-30-altium-duro-the-plm-software-built-for-hardware-startups) (OnTrack)
- [Cloud-based hardware: The next data revolution](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-03-cloud-based-hardware-the-next-data-revolution) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2022-02-14-product-lifecycle-management-with-michael-corr. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.