# Chip Shortage Denier

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2021-05-10
- Length: 1h 13m
- Episode: 541
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier
- Listen: https://theamphour.com/541-chip-shortage-denier/

## Summary

Chris Gammell of Contextual Electronics returns from paternity leave to discuss the severe semiconductor supply chain crisis with host Dave Jones. They analyze how major companies like General Motors and Apple misjudged demand during the pandemic, leading to canceled orders and a subsequent shortage that persists due to long lead times for fab equipment and raw materials. Gammell details his personal struggles with component unavailability, forcing him to redesign circuits, swap microcontrollers, and shrink firmware to fit smaller, available parts, while Jones highlights the legal implications of force majeure notices from distributors like Bryman.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=0) Introduction and Paternity Leave
- [5:33](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=333) Consulting Business and Tax Implications
- [16:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=960) The Chip Shortage Denier and DigiKey Search
- [19:16](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=1156) Root Causes: Pandemic Demand Shift and FIFO Pipeline
- [26:33](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=1593) Force Majeure and Supply Chain Breakdown
- [32:45](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=1965) Design Adaptations: Part Swaps and Firmware Shrinking
- [42:13](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=2533) Modular Electronics and ASICs
- [46:23](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=2783) Chip of the Week and RISC-V Architecture
- [56:33](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=3393) IoT Data Usage and Debugging
- [1:10:48](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier#t=4248) Robot Bassinets and Conclusion

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- DigiKey (other)
- STMicroelectronics (chip)
- Bryman (company)
- General Motors (company)
- Apple (company)
- TSMC (company)
- Intel (company)
- Skywater (company)
- RISC-V (chip)
- nRF52 (chip)
- Analog Devices (company)
- Diodes Incorporated (company)
- PT8A2514APE (chip)
- Snoo (product)

## Related episodes from other shows

- [Ep. 35 | The Impact of Chip Shortages on the Electronics Industry](https://hardwarepodcasts.com/podcast/moores-lobby/2021-10-19-ep-35-the-impact-of-chip-shortages-on-the-electronics-industry) (Moore's Lobby)
- [EMS@C-LEVEL Season 2021 Episode #15 with David Loftus, President and CEO of ECIA](https://hardwarepodcasts.com/podcast/ems-c-level/2021-11-29-ems-c-level-season-2021-episode-15-with-david-loftus-president-and-ceo-of-ecia) (EMS@C-LEVEL)
- [BONUS - That SCOOPshow - Season 5, Episode 2 - Component Shortages with IPC's Chief Economist Shawn DuBravac](https://hardwarepodcasts.com/podcast/ems-c-level/2021-09-28-bonus-that-scoopshow-season-5-episode-2-component-shortages-with-ipcs-chief-econ) (EMS@C-LEVEL)
- [360: Cats Love It!](https://hardwarepodcasts.com/podcast/embedded-fm/2021-01-29-360-cats-love-it) (Embedded.fm)
- [The Oxide Supply Chain](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-08-30-the-oxide-supply-chain) (Oxide and Friends)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-10-chip-shortage-denier. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.