# No More Naming

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2015-07-23
- Length: 1h 27m
- Episode: 259
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming
- Listen: https://theamphour.com/259-no-more-names/

## Summary

Hosts Chris Gammell and Dave Jones discuss the pitfalls of crowdfunding, citing Andreas Spiess's article on why he won't run another Kickstarter campaign, and Dave's own experience of shipping on day one. They analyze how low cost drives innovation in the semiconductor industry, contrasting the targeted, high-margin market for seismic front-end chips from Cirrus Logic and Analog Devices with the broad, volume-driven strategy of Espressif's ESP8266. The conversation also covers the technical challenges of live streaming, the necessity of dedicated production test rigs, and the commoditization of technology.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=0) Introduction and Survey Results
- [15:57](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=957) Kickstarter and Crowdfunding Critique
- [25:23](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=1523) Semiconductor Pricing and Market Dynamics
- [30:23](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=1823) Espressif ESP8266 and Cost-Driven Innovation
- [47:04](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=2824) Live Streaming and Production Rig Stability
- [53:36](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=3216) Component Storage and Soldering Techniques
- [56:52](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=3412) Chip of the Week: AD8232 ECG Front End
- [1:04:50](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming#t=3890) Teardowns, Tesla Fusing, and Closing

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Factory operations & automation](https://hardwarepodcasts.com/topic/factory-operations)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)

## Most relevant to

makers and hobbyists

## Mentioned

- Espressif (company)
- ESP8266 (chip)
- Cirrus Logic (company)
- Analog Devices (company)
- AD8232 (chip)
- Tesla (company)
- Zebra (company)
- DigiKey (company)
- SparkFun (company)
- Nordic nRF51822 (chip)

## Related episodes from other shows

- [96: Yarn Is Serious Business](https://hardwarepodcasts.com/podcast/embedded-fm/2015-04-08-96-yarn-is-serious-business) (Embedded.fm)
- [The Circuit Ep:1 - Introductions](https://hardwarepodcasts.com/podcast/the-circuit/2022-12-21-the-circuit-ep-1-introductions) (The Circuit)
- [026 - You Can Lose in so Many Colors!](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2019-08-31-026-you-can-lose-in-so-many-colors) (Unnamed Reverse Engineering Podcast)
- [454: Printf Hello](https://hardwarepodcasts.com/podcast/embedded-fm/2023-07-06-454-printf-hello) (Embedded.fm)
- [102: The Deadly Fluffy Bunny (With WiFi)](https://hardwarepodcasts.com/podcast/embedded-fm/2015-05-27-102-the-deadly-fluffy-bunny-with-wifi) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2015-07-23-no-more-naming. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.