# Consolidate All The Things - Zonked Zelotic Zaitech

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2015-06-12
- Length: 1h 02m
- Episode: 253
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech
- Listen: https://theamphour.com/253-consolidate-all-the-things-zonked-zelotic-zaitech/

## Summary

Hosts Chris Gammell and Dave Jones discuss the consolidation of the electronics industry, citing the Intel-Altera and Avago-Broadcom acquisitions and the failed OnSemi/Microchip bid for Atmel. They analyze how these mergers drive scale and accounting benefits rather than just strategic synergy, and warn designers about the risks of chip discontinuations and custom pinouts. The conversation shifts to hardware trends, including the feasibility of ultra-low-cost $1 chips, the impracticality of WiFi power harvesting, and the battery life challenges of running full OS stacks on IoT devices.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=0) Introduction and Atmel Sale
- [4:55](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=295) Industry Consolidation: Intel-Altera and Avago-Broadcom
- [11:48](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=708) Risks of Chip Discontinuation and Custom Pinouts
- [13:43](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=823) Retro Teardown: Sony Walkman and Discrete Electronics
- [26:58](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=1618) DARPA Robotics and Autonomous Challenges
- [33:52](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=2032) The $1 Chip Myth and Cost Optimization
- [41:54](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=2514) Debunking WiFi Power and Battery Myths
- [47:56](https://hardwarepodcasts.com/podcast/the-amp-hour/2015-06-12-consolidate-all-the-things-zonked-zelotic-zaitech#t=2876) IoT OS, Battery Life, and SpaceX Tour

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)

## Most relevant to

large enterprises

## Mentioned

- Intel (company)
- Altera (company)
- Avago (company)
- Broadcom (company)
- Atmel (company)
- OnSemi (company)
- Microchip (company)
- Raspberry Pi (product)
- Sony Walkman (product)
- SpaceX (company)
- Google (company)
- Olimex (company)

## Related episodes from other shows

- [Episode 16: Is the Semiconductor Growth Cycle Over?](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-25-episode-16-is-the-semiconductor-growth-cycle-over) (The Circuit)
- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [The Circuit Ep:1 - Introductions](https://hardwarepodcasts.com/podcast/the-circuit/2022-12-21-the-circuit-ep-1-introductions) (The Circuit)
- [EP 137: OpenAI + AMD, Intel Tech Touch, QCOM buys Arduino](https://hardwarepodcasts.com/podcast/the-circuit/2025-10-13-ep-137-openai-amd-intel-tech-touch-qcom-buys-arduino) (The Circuit)
- [Infineon’s $10B Gambit |Wally Rhines at DAC | IEEE ‘Reviewgate’](https://hardwarepodcasts.com/podcast/ee-times-current/2019-06-07-infineons-10b-gambit-wally-rhines-at-dac-ieee-reviewgate) (EE Times Current)

## Citing this page

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