# Interview with Eric Ries - Transorted Testing Tachydidaxy

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2013-08-21
- Length: 1h 12m
- Episode: 159
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy
- Listen: https://theamphour.com/the-amp-hour-159-transorted-testing-tachydidaxy/

## Summary

Eric Ries, author of The Lean Startup, discusses applying lean manufacturing principles to product development, emphasizing rapid experimentation and the Minimum Viable Product (MVP). He explains how hardware companies can use mockups, soft tooling, and service contracts to iterate quickly and validate customer demand before committing to expensive hard tooling. Ries argues that internal risks and bureaucratic silos are the primary barriers to speed, not technical constraints, and that companies must pivot their management systems to handle uncertainty.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=0) Introduction: Eric Ries and The Lean Startup Movement
- [7:12](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=432) Ries's Dot-Com Failures and the Pivot Concept
- [21:23](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=1283) Continuous Deployment and Agile Software Practices
- [32:35](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=1955) Defining the Minimum Viable Product (MVP) for Hardware
- [44:46](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=2686) Soft Tooling and Iterating Appliance Development
- [51:13](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=3073) Mocking Up Workflows for High-Tech Diagnostics
- [1:01:54](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=3714) Overcoming Internal Risks and Corporate Silos
- [1:08:28](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-08-21-interview-with-eric-ries-transorted-testing-tachydidaxy#t=4108) Service Contracts and Long-Term Product Architecture

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- The Lean Startup (product)
- Toyota (company)
- Arduino (product)
- Facebook (company)
- iPhone (product)

## Related episodes from other shows

- [#066 - How to apply lean startup principles to hardware, with Ash Maurya of Leanstack, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-01-16-066-how-to-apply-lean-startup-principles-to-hardware-with-ash-maurya-of-leanstac) (The Hardware Entrepreneur)
- [114: Designing an MVP for a New Consumer Product](https://hardwarepodcasts.com/podcast/product-startup/2022-02-16-114-designing-an-mvp-for-a-new-consumer-product) (Product Startup)
- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [216: 5 Key Tips For Starting Your Product Development Journey](https://hardwarepodcasts.com/podcast/product-startup/2024-03-11-216-5-key-tips-for-starting-your-product-development-journey) (Product Startup)
- [149: How to Professionally Prototype your Invention Idea](https://hardwarepodcasts.com/podcast/product-startup/2022-11-09-149-how-to-professionally-prototype-your-invention-idea) (Product Startup)

## Citing this page

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