# Proemial Passive Poiesis

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2012-06-04
- Length: 1h 08m
- Episode: 98
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis
- Listen: https://theamphour.com/the-amp-hour-98-proemial-passive-poiesis/

## Summary

Hosts Dave Jones and Chris Gammell discuss the acquisition of test equipment maker LaCroix by Teledyne, analyzing the impact of such mergers on innovation and small companies. They critique the trend of active component manufacturers like Linear Technology and Texas Instruments selling passive components (resistors, FETs, ESD diodes) and discuss Xilinx's new Zynq FPGA platform with embedded ARM processors. The conversation also covers Dave Jones's plans to use third-party distributors for international sales of his microcurrent adapter and the challenges of selling hardware kits via Kickstarter.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=0) Intro and Rants: Avengers Ad and Piezoelectric Shoes
- [10:37](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=637) LaCroix Acquisition by Teledyne and Industry Consolidation
- [20:17](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=1217) Distribution Strategy for EEV Blog Microcurrent Adapter
- [26:04](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=1564) Kickstarter, Android ADK, and Phone Interface Limitations
- [36:32](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=2192) 4-bit Microcontrollers and the Cost of 32-bit Arms
- [50:03](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=3003) Xilinx Zynq: Embedded ARM Processors in FPGAs
- [58:36](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-06-04-proemial-passive-poiesis#t=3516) Active Component Makers Selling Passive Components

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

large enterprises, makers and hobbyists

## Mentioned

- LaCroix (company)
- Teledyne (company)
- Xilinx (company)
- Zynq (product)
- Linear Technology (company)
- Texas Instruments (company)
- LT5400 (product)
- Android ADK (product)
- EEV Blog (company)
- Danaher (company)
- Hameg (company)
- Asium (company)
- Agilent (company)
- EM Micro Electronic (company)
- Braun (company)
- Swatch Group (company)
- Dangerous Prototypes (company)
- Kickstarter (company)
- Pebble (product)
- Raspberry Pi (product)

## Related episodes from other shows

- [Infineon’s $10B Gambit |Wally Rhines at DAC | IEEE ‘Reviewgate’](https://hardwarepodcasts.com/podcast/ee-times-current/2019-06-07-infineons-10b-gambit-wally-rhines-at-dac-ieee-reviewgate) (EE Times Current)
- [36: Drive the Boat with a Wii Mote](https://hardwarepodcasts.com/podcast/embedded-fm/2014-01-22-36-drive-the-boat-with-a-wii-mote) (Embedded.fm)
- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [044 - Scots Army Knife](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2021-01-03-044-scots-army-knife) (Unnamed Reverse Engineering Podcast)
- [The Spark Gap - Episode 32](https://hardwarepodcasts.com/podcast/the-spark-gap/2015-05-06-the-spark-gap-episode-32) (The Spark Gap)

## Citing this page

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