Hardware Podcasts

An Interview with Øyvind Janbu - Feracious Fabless Facilitator

The Amp Hour · 14 May 2012 · 1h 16m · Episode 95

What this episode covers

Øyvind Janbu, CTO of Energy Micro, explains the company's fableless semiconductor strategy, focusing on low-power Cortex-M3 microcontrollers and the EFR radio family. He details the decision to use ARM architecture for ecosystem support, the use of TSMC for manufacturing, and the importance of short lead times through forward manufacturing. Janbu also discusses the 'Gecko' branding, open-source software tools like the Energy Aware Profiler, and the company's commitment to simplicity and 10-year product longevity.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Energy Micro, ChipCon, Texas Instruments, TSMC, ARM, DigiKey, Mouser, ST, Nordic Semiconductor, Omnivision, Atmel, Microchip, MIPS
Products
EFR, Tiny Gecko, Le Sense
Chips
Cortex-M3, Cortex-M0 Plus
Tools
Energy Aware Profiler, Cadence

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