# Reputable Radio Reification

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2012-03-05
- Length: 1h 04m
- Episode: 85
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification
- Listen: https://theamphour.com/the-amp-hour-85-reputable-radio-reification/

## Summary

Hosts Dave Jones and Chris Gamble discuss the hardware accelerator HAXLR8R, highlighting participants Tom from Boulder ElectroRide and Star Simpson who are developing products in Shenzhen. They analyze the pricing strategies of test equipment manufacturers like Agilent and Rigol, arguing that tiered pricing and software options are necessary to fund R&D and maintain business viability. The episode also covers the transition to open-source PCB design tool KiCad, the launch of the online CircuitLab simulator, and a historical look at the Cray-1 supercomputer.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=0) Introduction and Podcast Recommendations
- [11:10](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=670) HAXLR8R Accelerator and Shenzhen Manufacturing
- [17:18](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=1038) Lattice Semiconductor Logo Change
- [22:15](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=1335) Agilent, Rigol, and Test Equipment Pricing
- [36:38](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=2198) Transitioning to KiCad and Dropbox
- [48:25](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=2905) CircuitLab Online Simulator
- [56:00](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=3360) Cray-1 Supercomputer History
- [59:26](https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification#t=3566) LT3600 Regulator and Conclusion

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Analog & power electronics](https://hardwarepodcasts.com/topic/analog-and-power-electronics)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- HAXLR8R (other)
- Boulder ElectroRide (company)
- MakerBot (product)
- IEEE Spectrum (other)
- Story Collider (other)
- Lattice Semiconductor (company)
- Element14 (company)
- Agilent (company)
- Rigol (company)
- KiCad (tool)
- CircuitLab (tool)
- Cray-1 (product)
- LT3600 (chip)

## Related episodes from other shows

- [The Spark Gap - Episode 9](https://hardwarepodcasts.com/podcast/the-spark-gap/2014-08-12-the-spark-gap-episode-9) (The Spark Gap)
- [044 - Scots Army Knife](https://hardwarepodcasts.com/podcast/unnamed-reverse-engineering-podcast/2021-01-03-044-scots-army-knife) (Unnamed Reverse Engineering Podcast)
- [140: Physics Is the Same Everywhere](https://hardwarepodcasts.com/podcast/embedded-fm/2016-02-25-140-physics-is-the-same-everywhere) (Embedded.fm)
- [353: Red for the Ones That Might Blow Up](https://hardwarepodcasts.com/podcast/embedded-fm/2020-11-26-353-red-for-the-ones-that-might-blow-up) (Embedded.fm)
- [35: All These Different Reasons Why You Might Want to Do Something](https://hardwarepodcasts.com/podcast/embedded-fm/2014-01-15-35-all-these-different-reasons-why-you-might-want-to-do-something) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2012-03-05-reputable-radio-reification. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.