# Cores, Digikey, Electronic Design - The Commercial Competitor Commencement

- Show: [The Amp Hour](https://hardwarepodcasts.com/podcast/the-amp-hour)
- Published: 2011-03-01
- Length: 1h 04m
- Episode: 32
- Page: https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement
- Listen: https://theamphour.com/the-amp-hour-32-the-commercial-competition-commencement/

## Summary

Chris Gammell and Dave Jones review the launch of a new DigiKey/DesignNews radio show, offering constructive criticism on its format, audio quality, and marketing approach. They discuss the technical challenges of semiconductor manufacturing at Intel, specifically 14nm lithography and yield management strategies like core disabling. The episode concludes with a discussion on component selection in low-cost electronics, such as using 9V batteries in multimeters, and the economics of mass production.

## Chapters

- [0:28](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=28) Introduction: Episode 32 and Bench Updates
- [6:27](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=387) Workbench of the Week: Maker Dino and ITed Studio
- [16:06](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=966) Review: DigiKey/DesignNews Radio Show Launch
- [32:39](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=1959) Semiconductor Manufacturing: Intel 14nm and EUV
- [46:02](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=2762) Rant: The Inventor Trap and Business Realities
- [55:38](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement#t=3338) Technical Discussion: 9V Batteries and Cost Optimization

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

makers and hobbyists

## Mentioned

- DigiKey (company)
- Intel (company)
- ITed Studio (company)
- Agilent (company)
- Tektronix 453 (product)
- Ustream (other)

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- [The Circuit Ep:1 - Introductions](https://hardwarepodcasts.com/podcast/the-circuit/2022-12-21-the-circuit-ep-1-introductions) (The Circuit)
- [322: Learn Assembly Code](https://hardwarepodcasts.com/podcast/embedded-fm/2020-02-28-322-learn-assembly-code) (Embedded.fm)
- [Episode 80: Viewing AI Compute Demands as a Tectonic Shift for Semiconductor Design](https://hardwarepodcasts.com/podcast/the-circuit/2024-08-20-episode-80-viewing-ai-compute-demands-as-a-tectonic-shift-for-semiconductor-desi) (The Circuit)
- [Episode 3: Moore's Law and Process vs. Packaging](https://hardwarepodcasts.com/podcast/the-circuit/2023-01-16-episode-3-moores-law-and-process-vs-packaging) (The Circuit)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-amp-hour/2011-03-01-cores-digikey-electronic-design-the-commercial-competitor-commencement. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Amp Hour.