# 232: Video Product Renderings for Your Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2024-07-07
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention
- Listen: https://productstartup.com/podcast/232-video-product-renderings-for-your-invention/

## Summary

David Brown, an industrial designer at Mako Design, explains how 3D CAD video renderings serve as a powerful tool for hardware startups to visualize products before physical prototypes exist. He details the technical process of applying materials, lighting, and virtual camera angles to create realistic animations, including complex features like exploded views that reveal internal mechanics. Brown emphasizes that these renderings are essential for securing investor interest, validating designs for crowdfunding campaigns, and creating marketing assets like tutorials and ads.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=0) Introduction: David Brown and Mako Design
- [3:35](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=215) Defining 3D CAD Video Renderings
- [5:03](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=303) The Rendering Process: Materials, Lighting, and Cameras
- [6:47](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=407) Advanced Techniques: Exploded Views and Internal Mechanics
- [11:53](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=713) Storyboarding and Post-Production Workflow
- [16:32](https://hardwarepodcasts.com/podcast/product-startup/2024-07-07-232-video-product-renderings-for-your-invention#t=992) Cost, Speed, and Strategic Applications

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)

## Most relevant to

early-stage companies

## Mentioned

- Mako Design (company)
- David Brown (other)
- Kevin Mako (other)
- In-House Solutions (company)
- University of Toronto (other)
- Shark Tank (other)
- Dragon's Den (other)
- Apple (company)
- MacBook (product)
- VOCA Eyewear (product)

## Related episodes from other shows

- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2021-05-18-product-simplification-marketing-and-crowdfunding-with-miguel-hernandez-of-paloc) (Predictable Designs Podcast)
- [3: Onward](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward) (Thoroughly Considered)
- [From Crowdfunding to Development and Manufacturing with Erik Hunter of InD Creation](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-01-27-from-crowdfunding-to-development-and-manufacturing-with-erik-hunter-of-ind-creat) (Predictable Designs Podcast)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)

## Citing this page

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