# 231: Selling Your Invention on Your Own Website Starting from Zero

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2024-06-20
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero
- Listen: https://productstartup.com/podcast/231-selling-your-invention-on-your-own-website-starting-from-zero/

## Summary

Hamdy Albana, founder of Push Analytics, explains how hardware startups can scale from zero to millions in revenue by selling directly on their own websites via Shopify or Squarespace, rather than relying solely on Amazon. He details the critical role of Meta (Facebook/Instagram) ads in the early stages, emphasizing that the first 50 orders are essential for training the algorithm to find efficient audiences. Albana advises starting with a $50/day ad budget, targeting broad geographies to let the algorithm optimize, and focusing on testing diverse content to identify high-performing messaging before scaling aggressively.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=0) Introduction: Hamdy Albana and Push Analytics
- [3:05](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=185) Direct-to-Consumer vs. Amazon: Owning Customer Data
- [5:35](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=335) Meta Ads Strategy: Audience Targeting and Content Testing
- [11:00](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=660) The 50-Order Threshold and Advantage Plus Campaigns
- [14:07](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=847) Scaling Tactics: Budget, Geography, and Diminishing Returns
- [17:14](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero#t=1034) Retargeting and Long-Term Growth with Push Analytics

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Push Analytics (company)
- Amazon (company)
- Shopify (company)
- Squarespace (company)
- Meta (company)
- Facebook (company)
- Instagram (company)
- Mako Design (company)

## Related episodes from other shows

- [#050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem) (The Hardware Entrepreneur)
- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)
- [Advice Line with Anthony Casalena of Squarespace](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-11-20-advice-line-with-anthony-casalena-of-squarespace) (How I Built This)
- [76: Tom’s Future Corner](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-01-12-76-toms-future-corner) (Thoroughly Considered)
- [#127  Launching on Amazon with Leon Lewis](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-06-127-launching-on-amazon-with-leon-lewis) (The Startup CPG Podcast)

## Citing this page

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