# 228: How to Build a Digital Community Before Launching Your Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2024-05-30
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention
- Listen: https://productstartup.com/podcast/228-how-to-build-a-digital-community-before-launching-your-invention/

## Summary

Jon Davids, founder of Influicity and author of 'Marketing Superpowers', explains how hardware startups can build digital communities before launch using his 'movement formula' of belief, faith, and action. He argues that founders should establish authority and trust early by sharing their core belief and the experts validating it, rather than trying to be professional content creators. Davids emphasizes that authenticity and consistency in messaging allow inventors to build a loyal audience that converts to sales naturally, citing examples like MrBeast and Kim Kardashian who succeed through community rather than just celebrity status.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=0) Introduction: Jon Davids and Influicity
- [2:52](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=172) The Movement Formula: Belief, Faith, and Action
- [5:36](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=336) Starting Content Creation Early as an Inventor
- [8:08](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=488) The Power of Authenticity Over Production Value
- [9:10](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=550) Structuring Content: Core Belief and Faith Builders
- [12:04](https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention#t=724) Building Authority and Community-Driven Sales

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Influicity (company)
- Marketing Superpowers: Build a Brand So Good That Getting Customers Feels Like Magic (product)
- Mako Design (company)
- YouTube (other)
- Instagram (other)
- TikTok (other)
- LinkedIn (other)
- Discord (other)
- Reddit (other)
- Gary Vaynerchuk (other)
- MrBeast (other)
- Kim Kardashian (other)

## Related episodes from other shows

- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [Advice Line with Randy Goldberg of Bombas](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-13-advice-line-with-randy-goldberg-of-bombas) (How I Built This)
- [Ep. 39 - Starting a Hardware Company](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-05-15-ep-39-starting-a-hardware-company) (Open Hardware Manufacturing Podcast)
- [Episode 118: The point of no return](https://hardwarepodcasts.com/podcast/making-it/2017-05-05-episode-118-the-point-of-no-return) (Making It)
- [Live Episode! Glossier: Emily Weiss](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2024-05-30-228-how-to-build-a-digital-community-before-launching-your-invention. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.