# 224: Expanding Your Product Into New Verticals

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2024-05-02
- Length: 16m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals
- Listen: https://productstartup.com/podcast/224-expanding-your-product-into-new-verticals/

## Summary

Danny Angers, co-founder of VOSKER, explains how the company scaled from a niche wildlife monitoring camera to $150 million in annual sales by identifying and serving new customer verticals like construction and agriculture. He details the process of sampling early customers, using AI to bucketize usage data, and directly contacting users to uncover unmet needs that drove product iteration. Angers emphasizes the importance of developing Minimum Viable Products (MVPs) for each new vertical to validate demand before full-scale production, while maintaining a culture where 'assumption kills.'

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals#t=0) Introduction: Danny Angers and VOSKER's Growth
- [2:47](https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals#t=167) Discovering New Verticals Through Customer Usage
- [6:24](https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals#t=384) Sampling Customers and Validating Use Cases
- [9:53](https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals#t=593) Developing MVPs for Specific Verticals
- [13:49](https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals#t=829) The Role of Failure and Continuous Iteration

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- VOSKER (company)
- Mako Design (company)

## Related episodes from other shows

- [Advice Line with Chris Ruder of Spikeball](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-11-21-advice-line-with-chris-ruder-of-spikeball) (How I Built This)
- [Advice Line with Brett Schulman of CAVA](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-07-04-advice-line-with-brett-schulman-of-cava) (How I Built This)
- [92: We’ve Hit Our Ceiling](https://hardwarepodcasts.com/podcast/thoroughly-considered/2023-01-12-92-weve-hit-our-ceiling) (Thoroughly Considered)
- [Advice Line with Monica Nassif of Mrs. Meyer's](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-22-advice-line-with-monica-nassif-of-mrs-meyers) (How I Built This)
- [Advice Line with Jack Conte of Patreon](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-16-advice-line-with-jack-conte-of-patreon) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2024-05-02-224-expanding-your-product-into-new-verticals. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.