# 217: Using Crowdfunding for Real Customer Feedback on Your Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2024-03-14
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention
- Listen: https://productstartup.com/podcast/217-using-crowdfunding-for-real-customer-feedback-on-your-invention/

## Summary

Yuri Dvoinos, founder of 15 companies including the maker of the Jammy portable guitar, explains how he used crowdfunding primarily for customer feedback rather than just capital. He details how the Jammy Guitar's first Indiegogo campaign raised $250,000, providing high-quality validation from backers that helped identify music professionals as the core target segment. Leveraging this feedback, Dvoinos launched a second campaign for the Jammy EVO on both Kickstarter and Indiegogo, raising $500,000 by refining the product for that specific niche and reducing costs. He emphasizes the importance of authentic, user-generated content in marketing and the strategic advantage of using crowdfunding to validate product-market fit before scaling production.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=0) Introduction: Yuri Dvoinos and the Jammy Guitar
- [2:04](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=124) Background: From Clario to Hardware with Jammy
- [3:17](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=197) First Campaign: Indiegogo Strategy and $250k Raise
- [6:53](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=413) Post-Campaign: NAMM Show and Identifying Music Pros
- [10:31](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=631) Second Campaign: Kickstarter, Indiegogo, and Jammy EVO
- [12:38](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=758) Pricing, Amazon Sales, and Cost Reduction
- [14:28](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=868) Scaling Production and Costing Down
- [16:18](https://hardwarepodcasts.com/podcast/product-startup/2024-03-14-217-using-crowdfunding-for-real-customer-feedback-on-your-invention#t=978) Marketing: Professional vs. Authentic Content

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies

## Mentioned

- Jammy Guitar (product)
- Jammy EVO (product)
- Clario (company)
- Indiegogo (other)
- Kickstarter (other)
- Amazon (other)
- Mako Design (company)

## Related episodes from other shows

- [16: 3,841](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841) (Thoroughly Considered)
- [From Crowdfunding to Development and Manufacturing with Erik Hunter of InD Creation](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-01-27-from-crowdfunding-to-development-and-manufacturing-with-erik-hunter-of-ind-creat) (Predictable Designs Podcast)
- [Kickstarter, Copycats, and Comebacks: RiutBag’s Rise](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-07-01-kickstarter-copycats-and-comebacks-riutbags-rise) (It's Only a Prototype)
- [#012 - Feel the beat - creating the world’s first wearable device for musicians, with Florian Simmendinger of Soundbrenner, Germany - Hong Kong](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-02-08-012-feel-the-beat-creating-the-worlds-first-wearable-device-for-musicians-with-f) (The Hardware Entrepreneur)
- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)

## Citing this page

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