# 205: Advances in Electronic Product Engineering Methods

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-12-14
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods
- Listen: https://productstartup.com/

## Summary

Tomide Adesanmi, founder of Circuit Mind, explains how hardware startups are outpacing large corporations in electronics innovation by leveraging agile design processes and modern tools. He details the traditional electronic product development lifecycle, from requirements and component selection to schematic capture, PCB design, and multiple prototype iterations (EVT, DVT, PVT). Adesanmi highlights the archaic nature of legacy hardware engineering compared to software and introduces Circuit Mind’s platform, which uses deterministic algorithms to automate schematic generation and optimize designs for cost, power, and supply chain availability.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods#t=0) Introduction and Guest Background
- [4:29](https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods#t=269) The Shift in Hardware Innovation
- [7:05](https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods#t=425) The Archaic State of Hardware Tools
- [10:14](https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods#t=614) The Electronic Design Lifecycle
- [16:13](https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods#t=973) Circuit Mind’s Automated Solution

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- Circuit Mind (company)
- BAE Systems (company)
- Google (company)
- Mako Design (company)
- Digi Key (company)
- ST (company)

## Related episodes from other shows

- [Freeing EEs to Design Like Tony Stark](https://hardwarepodcasts.com/podcast/moores-lobby/2024-05-07-freeing-ees-to-design-like-tony-stark) (Moore's Lobby)
- [JITX Aims to Provide Superpowers to Circuit Design Engineers](https://hardwarepodcasts.com/podcast/moores-lobby/2022-12-20-jitx-aims-to-provide-superpowers-to-circuit-design-engineers) (Moore's Lobby)
- [Code-Based PCB Design with AI: Inside atopile](https://hardwarepodcasts.com/podcast/ontrack/2026-06-23-code-based-pcb-design-with-ai-inside-atopile) (OnTrack)
- [Pull The Trigger](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-02-19-pull-the-trigger) (The Amp Hour)
- [15 Steps to Develop a New Electronic Hardware Product](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-11-30-15-steps-to-develop-a-new-electronic-hardware-product) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-12-14-205-advances-in-electronic-product-engineering-methods. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.