# 204: Build a List of Wholesale Buyers for Your New Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-12-02
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention
- Listen: https://productstartup.com/

## Summary

Collin Mitchell, Managing Partner at Leadium, explains how hardware startups can build and manage a list of wholesale buyers to scale sales. He emphasizes defining an Ideal Customer Profile, using databases like ZoomInfo and Apollo to find contacts, and enriching that data with social research to personalize outreach. Mitchell advises using multi-channel prospecting and persistence, noting it takes 15-20 touches to secure a response, while reframing rejection as a way to refine the target list.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention#t=0) Introduction: Collin Mitchell and Leadium
- [3:19](https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention#t=199) Defining the Ideal Customer Profile and Ranking Buyers
- [7:35](https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention#t=455) Tools for Data Enrichment: ZoomInfo, Apollo, and Mobile Data
- [10:31](https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention#t=631) Multi-Channel Prospecting and Persistence Strategies
- [13:40](https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention#t=820) Overcoming Fear of Rejection and Leveraging Early Wins

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- Leadium (company)
- ZoomInfo (tool)
- Apollo (tool)
- Lusha (tool)
- LeadIQ (tool)
- seamless AI (tool)
- Mako Design (company)

## Related episodes from other shows

- [Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-01-25-bonus-the-big-release-of-startup-cpgs-retail-sales-tracker) (The Startup CPG Podcast)
- [#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-06-13-94-buyer-series-fostering-good-buyer-vibes-with-wade-yenny-alex-bayer) (The Startup CPG Podcast)
- [Advice Line with Kip Tindell of The Container Store](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-10-advice-line-with-kip-tindell-of-the-container-store) (How I Built This)
- [Bonus: Getting Into Retail & Tips from a Buyer](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-12-30-bonus-getting-into-retail-tips-from-a-buyer) (The Startup CPG Podcast)
- [Ep. 37 - Keeping Sales Up](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-12-02-204-build-a-list-of-wholesale-buyers-for-your-new-invention. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.